Lead - Account Manager (Microsoft Advertising)

Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

 What’s the InMobi family like?   

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

 What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

What will you be doing? 

Microsoft and InMobi have entered into partnership. As per which, InMobi will be exclusive partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete management / transaction across Bing.  

We are seeking Lead-Account Manager with search advertising experience an attention to detail, customer obsession and passion to learn and adapt in an evolving environment. The individual will be coordinating with a team of Account Strategists and supporting Account Management Head to achieve customer satisfaction and revenue objectives. As an AM, you will be serving Corporate customers by applying customer obsession to what clients care about and need, and building and maintaining strong, trusted-advisor relationships with day-to-day practitioner contacts at advertiser/agency/tool provider. The AM will be responsible to manage an assigned set of clients focused on attaining revenue targets, feature adoption and client driven goals 

Job Summary:

We are seeking a highly skilled Digital Advertising Specialist with a minimum of 5 years of experience in Search Engine Marketing (SEM). The ideal candidate will have a strong background in internet advertising, including proficiency in platforms such as Google Ads, Bing Ads. With 5-6 years of overall advertising experience, the candidate should possess strategic thinking, analytical prowess, and excellent communication skills to develop and execute effective advertising campaigns.

Role requirement & expectation: 

• Shared culture of diversity and respect: Create a collaborative, trust-based work environment where differences in communication styles are considered, and the perspectives of others are respected and valued. Demonstrate Search Advertising’s culture of inclusiveness and diversity at all times. Contribute to the success of others by promoting mutual learning 
• Strong customer relationships and account health: Own the day-to-day management for newly onboarded & existing customers. Flawless execution of campaigns. Strong coordination with internal resources for execution of core tasks. Awareness and understanding of all required billing and compliance requirements. Contribute to quality and actionable Customer Plan. 
• Pursue optimizations to deliver quota expectations: Drive campaign-level budget upsell and optimization opportunities that align to ROI goals of client and drive incremental revenue. Leverage internal tool-directed tactics to inform and prioritize upsells and optimizations, seeking to drive swift implementation. Drive tactic improvement by providing thoughtful feedback to make opportunities more relevant to client goals. Leverage self-serve tools and community forums to deliver insights for non-Insights enabled clients. 
• Fluent advocate of the Bing Story: Educate clients on how the Bing Ads platform and existing features help them to reach their business goals and execute on budgets. Ensure regular client engagement with the BingAds platform, and aim to reduce customer reliance on AM for routine tasks. Utilize all available readiness and insights to ensure you are a fluent advocate of the Bing story. Develop and demonstrate an intermediate level knowledge of emerging products/features. 
• Collaborative and high-performing account team:  Ensure timely and proactive customer escalations by effectively leveraging Account Executive and internal partner network to resolve day-to-day escalations & revenue blockers. Partner with account team to submit actionable feedback on product, tool and processes through relevant channels. Own and effectively execute the customer transition process and operational excellence in execution of change management (Book of Business update).  
• Continuous business learning and professional growth: Continually strengthen your Bing Ads and Search Industry expertise, take personal accountability for your career and personal development; create, update and regularly check in on your career development plan. Complete required and recommended trainings and apply what you learn to further your growth in role and career progression. 

What is expected out of you ?  

• Minimum 5 years Search Engine Marketing (Google, Bing Ads)
• Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, etc.
• Strategy Development: Develop comprehensive search advertising strategies aligned with clients' objectives and overall digital marketing efforts. 
• Campaign Optimization: Conduct ongoing analysis of campaign performance, identify areas for improvement, and implement optimization strategies to maximize ROI.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords, continuously refine strategies based on industry trends. 
• Performance Reporting: Generate regular and ad-hoc reports to communicate campaign performance, provide insights, and recommendations for improvement. 
• Collaboration and Problem Solving: Partner collaboratively with other functional areas within the company to support the sales process, troubleshoot issues, and solve problems effectively.
• Technical Proficiency: Utilize tools such as Excel, Advance Excel, SQL for data manipulation, analysis, and reporting.  
• Critical Thinking and Decision Making: Make decisions based on clear priorities, demonstrate critical thinking skills, and organize tasks efficiently.
• Communication and Teamwork: Possess excellent written and verbal communication skills, collaborate effectively with cross-functional teams, and contribute innovative ideas. 
• Adaptability: Quickly adapt to changing business needs and processes, demonstrate flexibility, and maintain a positive attitude towards challenges.
• Self-Motivation: Exhibit a strong work ethic, self-motivation, and willingness to contribute ideas towards the achievement of team and company goals.
• Fluency in English  

  Preferred 

• 5+ years search or digital media experience 
• Bing Ads Certification