Executive Director, Editorial Campaign Content

Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

• Campaign strategy and planning: Develops strategy for editorial content to engage identified audiences. Routinely develops and tests new push content tactics for maximum audience attraction and engagement. Projects content volumes and anticipated results.
• Marketing partnership: Work closely with marketing partners to develop and test content with specific audiences through a variety of marketing channels and tactics.
• Content development:  Collaborate with editors, writers, and multimedia teams to create, plan and execute content strategies.
• Social media strategy: Direct  social media team to develop strategies and KPIs that support campaigns and other social programs.
• Project management: Lead and manage projects across the campaigns initiative and matrixed teams, from concept to execution, ensuring deadlines are met and goals are achieved.
• Audience engagement: Monitor site and app traffic and user engagement metrics to inform campaigns strategy and improve user experience.
• People management: Manage and mentor team of 15 leaders, editors, writers and social media strategists, fostering a collaborative and supportive team environment.
• Quality control: Conduct regular reviews of the website to ensure all content adheres to editorial standards.
• Budget planning and management: Work closely with finance to forecast and spend budget for campaign and oncology initiatives. Understand P&L and accounting basics to ensure funds are spent optimally.

• Bachelor’s degree, ideally in a field related to this position (such as Communications, Media, or Journalism)
• Minimum of 5 years of experience in digital content creation for healthcare audiences (professional and/or consumer) 
• Experience creating content across multiple platforms (such as social media, streaming video, web, and/or app) 
• Proficiency with content management systems (CMS) 
• Experience with performance analytics.
• Experience with multimedia production and integration.
• Excellent organizational and project management skills.
• Excellent people and leadership skills.
• Ability to work under pressure and meet tight deadlines.
• Strong editorial judgment and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.