Digital Operations Specialist

3 Months ago • All levels • Campaign Management

Job Summary

Job Description

The Digital Operations Specialist supports ad sales across assigned networks (CNN International, CNN.com, CNN Business, and CNN), processing bookings, managing campaigns, and ensuring optimal performance. Responsibilities include handling daily promos, overseeing interactive campaigns, addressing operational issues (ad serving, trafficking), and collaborating with various departments (sales, editorial, strategy, creative services). The role requires proficiency in ad serving technologies (GAM, Freewheel, Operative One, Celtra), experience with rich media, and strong analytical skills. The Specialist will create reports, manage billing, and troubleshoot issues to maximize revenue.
Must have:
  • Book and traffic campaigns
  • Manage campaign performance
  • Proficient in MS Office, Excel
  • Experience with ad serving technologies (GAM, Freewheel)
  • Strong analytical and organizational skills
  • Excellent communication and collaboration skills
Good to have:
  • Experience with major Rich Media vendor products
  • Knowledge of Rich Media, Video Encoding, HTML5
  • Familiarity with IAS
  • Advanced Excel skills

Job Details

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Digital Operations Specialist plays a crucial role in supporting ad sales across assigned networks, handling all digital sales-related matters. They process commercial and sponsorship bookings into the traffic system and work closely with sales, editorial programming, strategic planning, strategy, and creative service departments.

This role involves managing daily promos and overseeing all sold interactive campaigns, with a focus on multi-platform video and display advertising for CNN International, CNN.com, CNN Business, and CNN to maximize revenue. Additionally, the specialist addresses day-to-day operational issues of International Digital Ad Sales, including ad serving and trafficking, and participates in project work.

Your Role Accountabilities...

  • Book, traffic, & manage campaign performance and distribution of weekly performance report to CNN Digital sales staff.  Handle screengrabs for sales/clients at the beginning of ad campaigns, monitor campaign performance, optimize campaigns and prepare post ad-campaign reports.

  • Creative submission and testing, ensuring that the creatives meet CNN’s technical specs.

  • Campaign co-ordination between sales, agency, and 3rd party production/ad serving vendors.

  • Ensure campaign billing, rep commissions and vendor payment is correct and co-ordinate with finance department for process and amendments where required.

  • Manage troubleshoot issues: All banner creative, custom executions, under/over-delivery issues, order management and implementation.

  • Communicate with sales, programming, strategy and creative services departments daily to ensure a smooth operation for the network.

  • Participate in work projects.

Qualifications & Experience...

  • Familiarity with mobile, video advertising, behavioural and contextual targeting.

  • Experience with major Rich Media vendor products and agency reporting tools.

  • Experience with performance campaign metrics.

  • Proficient in all Microsoft Office applications particularly Excel, familiarity with pivot tables, charting and producing custom reports. Advanced Excel skills is an added advantage.

  • Proven experience with ad serving technologies (GAM, Freewheel, Operative One and Celtra) and some experience in using IAS is a definite plus.

  • Knowledge of Rich Media, Video Encoding, HTML5, web page composition or analytical tools is a plus.

  • Detail oriented, strong organization skills & ability to meet deadlines.

  • Self-starter, capable of working independently & as a team player.

  • Customer service experience, positive, driven, pro-active and a service-oriented attitude.

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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About The Company

We’re a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

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