Lead Marketing - Web3

Why does your role matter? 🎖️

In a rapidly evolving Web3 world, countless projects emerge, but few truly resonate or inspire loyalty. As a Lead Marketing - Web3, your mission is to make our Web3 gaming product stand out by crafting compelling narratives and fostering authentic connections. You're not just driving visibility; you're shaping a brand that becomes synonymous with innovation, trust, and community. Through strategic storytelling and engagement, you’ll position our product as a leader in the decentralized gaming space, turning it into a name that players and enthusiasts love, trust, and champion. This is your chance to define how people perceive and interact with the future of Web3 gaming.

Introduction 📖

At Hike, we’re revolutionizing gaming and tech by blending innovation and immersive experiences. With our foray into Web3 gaming, we’re exploring uncharted territories to create products that redefine fun and ownership. Join us as we make waves in this exciting new frontier.

Hike Code 📝( Our core cultural values )

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
• Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
• Pro-Sports Team → Strength-based, results-driven with a "team-first" attitude ⚽️
• Customer Obsession → We exist to delight our customers 😃
• Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇‍♀️
• Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
• Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨‍🏫
• Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋‍♂️
• Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀

What We’re Looking For

• Deep understanding of Web3 space, including NFTs, DAOs, and decentralized gaming ecosystems.
• Proven track record in crafting and executing Web3 marketing strategies.
• Strong storytelling and content creation skills for platforms like Discord, X, and LinkedIn.
• Expertise in public relations, media outreach, and managing brand perception.
• A creative and analytical mindset with the ability to manage multiple initiatives.
• Prior experience in partnerships, influencer marketing, or community management is a plus.
• Excellent communication skills, both written and verbal, with a flair for engaging diverse audiences.

What You’ll Do 📲

• Establish Hike as a thought leader and pioneer in Web3 gaming.
• Develop and execute marketing strategies aligned with Web3 gaming vision.
• Identify unique trends and opportunities within the Web3 space to position our products innovatively.
• Build and maintain relationships with top-tier Web3 media outlets and journalists.
• Develop and execute comprehensive PR strategies to amplify our brand presence.
• Secure impactful media placements to position Hike as a leader in Web3 gaming.
• Build and nurture vibrant communities on platforms like Discord, X, and Telegram
• Create hype-worthy campaigns & drive engagement through AMA sessions, token drops, and user-driven initiatives.
• Craft compelling narratives around our Web3 gaming products that resonate with diverse audiences.
• Collaborate with designers to produce high-quality assets like videos, infographics, and NFTs.
• Identify and partner with influencers, DAOs, and key opinion leaders (KOLs) in the Web3 space.
• Collaborate with Web3 projects to co-create campaigns that amplify brand presence.
• Leverage on-chain analytics and Web3 tools to measure campaign performance.

💰 Benefits → At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at work.hike.in.