Manager Media Insights (B2B Marketing)

1 Week ago • All levels • Marketing

Job Summary

Job Description

As Manager Media Insights (B2B Marketing), you will shape the future of Disney Advertising by developing data-driven arguments for advertising solutions. You will position Disney Advertising as the preferred partner for video advertising, using strategic insights to support B2B communication and sales. Responsibilities include developing and managing data strategy, generating insights through data analysis and market research, transforming complex data into compelling narratives, collaborating with sales and other teams, identifying new customer segments, monitoring market trends, and sharing knowledge. This role requires significant experience in B2B marketing or media, expertise in media data sources, strong communication skills, and a strategic mindset.
Must have:
  • B2B Marketing/Media experience
  • Media data expertise (AGF, b4p, YouGov)
  • Strategic, KPI-oriented thinking
  • Strong communication & presentation skills
  • Media landscape & booking mechanism expertise
Good to have:
  • TV & streaming marketing experience
Perks:
  • Dynamic and innovative environment
  • Opportunity to shape strategic decisions
  • Motivated team with high expertise

Job Details

Job Summary:

Gestalte die Zukunft von Disney Advertising mit! Disney steht für erstklassige Inhalte und starke Marken, die weltweit Millionen von Fans begeistern. Als Manager Media Insights (B2B Marketing) nutzt du datenbasierte Analysen, um überzeugende Argumente für unsere Werbelösungen zu entwickeln. Du positionierst Disney Advertising als bevorzugten Partner für Bewegtbildwerbung und unterstützt mit strategischen Insights die B2B-Kommunikation und den Vertrieb.

Unser Angebot an dich:

  • Eine spannende Position in einem dynamischen und innovativen Umfeld.

  • Die Möglichkeit, strategische Entscheidungen mitzugestalten.

  • Ein motiviertes Team mit hoher Expertise.

Wir erwarten eine Bereitschaft, primär (4 Tage) aus unserem Münchener Büro zu arbeiten.

Zu deinen Aufgaben gehören im Wesentlichen:

  • Datenstrategie entwickeln & steuern: Du konzipierst die Datenstrategie und verantwortest die Datenqualität innerhalb des B2B-Marketings.

  • Generierung von Insights: Du setzt Datenanalysen und Forschungsstudien um, führst laufend Markt- und Wettbewerbsanalysen durch und entwickelst datenbasierte Argumente zu Performance, Zielgruppen und Effizienz.

  • Storytelling mit Impact: Du verwandelst komplexe Analysen und Forschungsergebnisse in überzeugende, kreative Storylines und schärfst die Verkaufsbotschaften von Disney Advertising.

  • Interdisziplinäre Zusammenarbeit: Du arbeitest eng mit verschiedenen relevanten Teams zusammen, insbesondere mit dem Sales-Team, um es durch zielgruppenspezifische Vertriebsargumente und -materialien zu unterstützen sowie zur Optimierung des Medienmixes von Kundenkampagnen zu beraten.

  • Potenziale aufdecken: Du identifizierst neue Kundensegmente und unterstützt das Sales-Team mit datenbasierten Empfehlungen.

  • Trends erkennen und teilen: Du beobachtest Marktdynamiken, analysierst neue Entwicklungen und Leistungswerte und gibst dein Wissen proaktiv an das Disney-Advertising-Team weiter.

Erforderliche Qualifikationen & Fähigkeiten

  • Mehrjährige Berufserfahrung im Bereich B2B-Marketing oder Media auf Unternehmens- oder Agenturseite, idealerweise mit Erfahrung in Mediaplanung sowie im Einkauf/Verkauf von Werbeflächen.

  • Expertise im Umgang mit mediarelevanten Datenquellen wie AGF, b4p, YouGov.

  • Strategische, KPI-orientierte Denkweise mit der Fähigkeit, Insights in wirkungsvolle Verkaufsargumente zu übersetzen.

  • Gutes visuelles Verständnis für die Erstellung überzeugender Präsentationen.

  • Starke kommunikative Fähigkeiten, um komplexe Sachverhalte verständlich zu vermitteln.

  • Fundierte Expertise in der Werbelandschaft und den Mechanismen der Media-Buchung.

  • Idealerweise Erfahrung in der TV- und Streaming-Vermarktung.

  • Fließende Deutsch- und Englischkenntnisse in Wort und Schrift

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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