Manager, Sportsbook Retention

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. 

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY". 

Well, what about the team? 

The Sportsbook Retention and Operations team is responsible for all aspects of our Player Engagement, Retention, Promotions and Product Marketing efforts across our Sports focused proposition for those US and Canadian jurisdictions where we currently have and will have Bally Bet. Ultimately the aim of the team is to make our Sportsbook across the US and Canada the best place for players to play. This role will lead a team of Marketing team members that will drive our Player Engagement and Retention agenda. 

So, what will you be doing?

• Leading a team that is responsible for Player Engagement and Retention programs across our Sports vertical
• Working closely with other Sports marketing teams including Content Operations, Brand to understand the customer and collaborating on opportunities to engage our players across all the jurisdictions that Bally Bet operates in
• Collaborating with other Marketing teams and stakeholders to develop monthly promotional calendars, tentpole campaign plans and budgets based on commercial priorities and consumer insights
• Monitoring and reporting on Campaign performance working closely with the analytics team to understand promotional impact on customer value across all Lifecycle and Value tiers
• Becoming a team of experts with in-depth knowledge of our MarTech stack and Retention tooling to ensure we are fully leveraging our Partnership with White Hat and Kambi to drive customer engagement in our Sportsbook product
• Planning and owning the creation of multi-channel marketing campaigns working with Product, Design, teams and other stakeholders to ensure a disciplined approach to segmentation, rewards and test/learn and optimise mind-set
• Championing our products, staying on top of industry trends, innovations and regulations 
• Hiring, coaching, developing and mentoring team members to ensure best practices become incorporated within the team
• Working with peers within and across the broader Marketing and Operations teams to ensure collaboration and best practice sharing

And what are we looking for?

• Have 5+ years of experience in email and mobile marketing, with expertise in creating and managing marketing campaigns from start to finish
• Have 5+ years of experience in sportsbook/casino marketing promotions 
• Have 2+ years of experience managing people
• Demonstrate data analysis abilities (analyze large data sets).
• Possess understanding of sportsbetting & promotions
• Have proven experience with segmentation
• Show high Excel Proficiency (Pivot Tables, V-Lookup’s, SUM/Count/Min/Max Functions, sumif/countif)
• Display Tableau knowledge (good to have)

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

• Annual vacation
• Annual bonus
• 401(k) program
• Health insurance
• Home office allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability. 

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week. 

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