Director of Marketing

2 Days ago • 5 Years + • Marketing • $150,000 PA - $150,000 PA

Job Summary

Job Description

Bally’s Corporation is a leading entertainment company focused on digital gaming and casino venues. We seek service-minded individuals for a challenging, fast-paced environment. The Director of Marketing will drive ambitious growth plans for the Bally’s brand, focusing on audience acquisition, engagement, and retention. The ideal candidate has a proven track record in digital and clear-channel strategies, leading data-driven test-and-learn approaches for growth marketing. Experience with TV, digital content, or mobile app audience growth is highly desired. This role requires flexibility and continuous adaptation to a fast-changing landscape, evolving digital strategies based on industry trends and customer needs.
Must have:
  • Lead strategy, planning, and execution of marketing initiatives
  • Increase viewership, fan interactions, and app downloads/usage
  • Evolve audience growth strategy based on consumer behavior
  • Develop and champion digital growth strategies
  • Own and execute the marketing calendar
  • Manage experiential/live event activations
  • Manage sponsorship assets as a marketing channel
  • Collaborate on campaign strategy and execution
  • Lead user acquisition efforts across platforms
  • Oversee and manage marketing budget
  • Explore and vet emerging marketing channels
  • Develop, test, and optimize promotional strategies
  • Partner with product leads for customer acquisition funnel optimization
  • Define key performance metrics and tracking mechanisms
  • Own marketing data, reporting, and insights
  • Build persona groups and target demographics
  • Leverage data-driven decisions and experimentation
  • Deliver successful strategic marketing plans for audience growth
  • Possess strong analytical skills for insights
  • Understand consumer needs for acquisition and engagement roadmaps
  • Experience with paid marketing channels (SEM, social, digital, app store)
  • Develop seamless and targeted user journey experiences
Good to have:
  • Experience utilizing sports sponsorship assets as a marketing channel
Perks:
  • Competitive Salary with annual performance reviews
  • Comprehensive health coverage plan that includes medical, dental, and vision
  • 401(K)/ Company Match
  • Employee Stock Purchase Plan
  • Access Perks and Childcare discounts
  • Bonus Eligible

Job Details

Posting Details

  • Posted: July 29, 2025
  • Full-Time

Locations

Showing 1 location

Chicago

763 W Chicago Ave

Chicago, IL 60654, USA

Chicago

763 W Chicago Ave

Chicago, IL 60654, USA

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Job Details

Description

Why Bally's?

Bally’s Corporation is one of the world’s leading entertainment companies, with millions of players across digital gaming platforms and traditional casino venues. Recognized for our innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain.

A career with Bally’s means starting on a path to endless possibilities. Our growing business is searching for service-minded individuals looking for a place to build and grow, excel, and truly make a difference.

The Role:

Director of Marketing plays a central role in delivering our ambitious growth plans across audience acquisition, engagement, and retention for the Bally’s brand. Our ideal candidate has a track record of driving high, sustainable growth via digital and clear-channel strategies and experience leading a data-driven test-and-learn approach for growth marketing acceleration. Experience growing audiences and fans for TV, digital content and/or mobile apps is highly desired.

We are looking for a Director of Marketing to play a central role in delivering our ambitious growth plans across audience acquisition, engagement, and retention. Our ideal candidate has a track record of driving high, sustainable growth via digital and clear-channel strategies and experience leading a data-driven test-and-learn approach for growth marketing acceleration. Experience growing audiences and fans for TV, digital content and/or mobile apps is highly desired.

The candidate will operate in a high-growth space with a fast-changing landscape that will require flexibility and continual adaptation. The Director will continuously evolve digital and clear-channel strategy accounting for industry trends, emerging solutions, new insights, and changing customer needs.

Responsibilities:

  • Lead the strategy, planning and execution of marketing initiatives that will increase viewership, fan interactions, and app downloads/usage.
  • Evolve our audience growth strategy via knowledge of the target audiences and analyzing data on media consumption behaviors, to inform where and how to best reach these consumers with the appropriate messages.
  • Develop and champion digital growth strategies including discovery, planning, prioritization, requirements, experimentation, and driving execution to achieve critical growth metrics and optimize our end-to-end viewer experience.
  • Own the marketing calendar and work with the rest of the marketing team to execute and track.
  • Manage experiential/live event activations and set goals for each event.
  • Manage all sponsorship assets as an additional marketing channel (MiLB).
  • Collaborate with developing the strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution.
  • Lead user acquisition efforts, including planning, execution, testing and optimization of plans across TV, digital, social, mobile platforms, experiential and distribution partners.
  • Oversee marketing budget that will be allocated to growth focused marketing campaigns. Work closely with Marketing and Finance on an ongoing basis to ensure forecasts are accurate and work is on budget.
  • Lead exploration of emerging marketing channels, vetting partnerships, ideas and advertising proposals to identify new efficient growth driving tactics across acquisition and retention.
  • Develop, test and optimize marketing calendars and ensure the effective execution of promotional strategies to drive incremental growth.
  • Partner with the product leads to ensure the customer acquisition funnel and key journeys on web and app experiences are maximized for conversion and engagement.
  • Define key performance metrics, build measures and tracking to ensure value is collected from all use cases being developed and deployed.
  • Partner with our Analytics team to design and develop appropriate mechanisms for tracking and performance management (e.g., dashboards, reports).
  • Own data and analytics of marketing reporting and insights.
  • Work VP of Marketing to build persona groups, fan demographics, and target groups.
  • Leverage data-driven decisions and experimentation approaches (e.g., A/B testing, hold outs, control groups) to build learning agendas, analyze results, and integrate findings into the organization for on-going planning and pivoting.

Qualifications:

  • Bachelor’s Degree
  • 5+ years of experience in clear-channel marketing
  • 2+ years leadership experience
  • Proven track record of delivering successful and commercially driven strategic marketing plans that are designed to drive audience growth and user engagement
  • Strong analytical skills with ability to synthesize insights into opportunities
  • Proven background in developing a deep understanding of consumers’ needs and translating them into an outcome driven roadmap of acquisition and engagement
  • Experience with paid marketing channels: SEM, social, digital ads, app store ads
  • Experience utilizing sports sponsorship assets as a marketing channel is a plus.
  • Strong design sensibility with expertise in developing seamless and targeted user journey driven experiences
  • High-level of commitment to a quality work product and organizational ethics, integrity and compliance
  • Ability to work effectively in a fast paced, team environment
  • A team player with strong interpersonal and collaboration skills
  • Excellent communication skills, both verbally and in writing
  • Demonstrated decision making and problem-solving skills
  • High attention to detail with the ability to multitask and meet deadlines with minimal supervision

What's in it for you:

  • Competitive Salary with annual performance reviews
  • Comprehensive health coverage plan that includes medical, dental, and vision
  • 401(K)/ Company Match
  • Employee Stock Purchase Plan
  • Access Perks and Childcare discounts
  • Target Salary: $150,000.00 Annually
  • Bonus Eligible

Physical Demands & Work Environment:

  • Frequently required to lift up to a maximum of 30 pounds
  • Frequently required to push, kneel, climb, stoop, bend, and twist, as well as reach overhead
  • The work environment contains bright lights, loud noise, and stressful situations.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

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About The Company

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

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