MarTech Analyst

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Responsibilities:

• Technology Integration: Evaluate, implement, and manage marketing technology solutions to streamline processes, improve efficiency, and enhance overall marketing performance.
• Data Analysis: Analyze marketing data and metrics to derive insights, trends, and key performance indicators (KPIs). Use data-driven insights to inform marketing strategy and decision-making.
• Campaign Management: Collaborate with marketing teams to design, implement, and optimize campaigns using various marketing technologies. This may include marketing automation platforms, customer relationship management (CRM) systems, and other relevant tools.
• Tool Selection: Stay informed about the latest marketing technologies and trends. Evaluate and recommend new tools and platforms that align with business objectives and improve marketing capabilities.
• Training and Support: Provide training and support to marketing teams on the effective use of marketing technology tools. Ensure that teams are proficient in leveraging technology to achieve their goals.
• Data Governance: Implement and maintain data governance practices to ensure the accuracy, consistency, and security of marketing data. Work with IT and other relevant departments to establish and enforce data standards.
• Reporting and Dashboards: Create and maintain regular reports and dashboards to monitor marketing performance and communicate key insights to stakeholders. Ensure that reports are actionable and contribute to data-driven decision-making.
• Collaboration: Collaborate with cross-functional teams, including IT, sales, and other relevant departments, to align marketing technology initiatives with overall business objectives.
• Perform other duties as assigned.

Pre-Requisites :

• Bachelors degree required, computer science, engineering or related field.
• At least 3 years of working experience in data analytics and in the ecommerce field
• Fluent in Python and SQL.
• Strong hands-on experience, knowledge & proficiency in reporting tools (e.g., Excel, DataStudio) and BI visualization software (e.g. Power BI, Tableau etc.)
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• A strategic mindset with the ability to align marketing technology initiatives with broader business goals.
• Extensive hands-on experience with both Amazon Web Services (AWS) and Google Cloud Platform (GCP).
• Knowledge of Marketing Platforms (Google Ads, Facebook Ads, SFMC, Tealium)

A MarTech Analyst plays a key role in driving the successful integration of technology into marketing strategies, ultimately contributing to the overall success of the organization's marketing efforts.

Are you game?