Media Associate, Integrated

2 Months ago • 2-2 Years • $70,000 PA - $70,000 PA

Job Summary

Job Description

As a Media Associate, you will spearhead the creation, execution, and optimization of social and digital campaigns for a client's branding efforts. This includes managing budgets, overseeing partner communications, and optimizing performance. You will collaborate with different departments, provide data-driven insights to clients, define media goals, and educate teams on new trends. Key responsibilities include developing and presenting media plans, participating in client presentations, and analyzing campaign performance. The role also involves building relationships with media partners and demonstrating problem-solving skills. Maintaining an innovation mindset is crucial to capitalize on emerging media trends. The position pays $70,000 annually.
Must have:
  • 2+ years of programmatic media experience (TTD, DV360 or similar)
  • 2+ years of social media platform experience (TikTok, Meta, Google Ads)
  • Strong mathematical and analytical skills
  • Effective time management and organizational skills
  • Solid understanding of marketing, advertising, and media concepts
Good to have:
  • Exposure or experience with video media, such as broadcast planning
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Enterprise-wide employee discounts

Job Details

You will lead the creation, execution, and optimization of social and digital campaigns for a client’s large branding effort. Acting as the strategic digital media support, you’ll oversee budget and partner management, as well as ongoing performance optimization. You will collaborate across channels and departments and deliver data-driven insights and actionable performance reporting to clients. You’ll define and communicate media goals, ensure client satisfaction, and educate internal and external teams on the evolving landscape and emerging opportunities.


You will:

  • Assist in developing, executing, and presenting media plans (inclusive of social and digital platforms)
  • Oversee partner communication, RFP process, plan negotiations and proposal evaluation
  • Participate in client presentations and providing insight into digital recommendations
  • Work with Associate, Supervisor, Associate Media Director, Director, and SVP media team lead to devise complementary media strategies inclusive of national/broader media buys
  • Support the team with client requests, plan changes, and marketplace POVs
  • Ensure plans are on strategy and budget
  • Partner with Marketing Science to analyze campaigns and recommend optimizations to maximize campaign performance
  • Maintain an innovation mindset to ensure that plans capitalize on emerging media trends
  • Perform in-depth audience analysis including analyzing site information and demographics particular to client needs
  • Build and maintain relationships with media partners and internal agency counterparts
  • Demonstrate problem solving and intervention when necessary
  • Knowledge-sharing with all team members for best practices

 

You have:

  • Bachelors degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
  • 2+ years of hands on keys programmatic media experience (TTD, DV360 or similar)
  • 2+ years of related work experience; inclusive of social media platforms such as TikTok, Meta, and Google Ad products
  • Strong mathematic and analytical skills
  • Effective time management and organizational skills, as well as strong attention to detail
  • Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Technical proficiency with media planning and buying tools and research tools, as well as Microsoft Suite

Nice to haves: 

  • Exposure or experience with video media, such as broadcast planning

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify 
  • Access to online services for families and new parents 
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Enterprise-wide employee discounts

This position pays $70,000 annually

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:


Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement


This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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