Media Effectiveness Specialist

1 Month ago • 2 Years + • Marketing

Job Summary

Job Description

The Media Effectiveness Specialist at Google will work with large clients across Northern Europe (Benelux and Scandinavia) to improve their advertising strategies. This role requires a deep understanding of online media, strong analytical abilities, and excellent communication skills. Responsibilities include delivering transformational work for Google's largest customers, developing the ecosystem through trainings and publications, representing Google's perspective on incrementality experiments, and developing best practices for experimentation. The ideal candidate will have experience in media effectiveness research methodologies, such as Attribution, Brand Measurement, and MMM, and be proficient in statistics. The position involves close collaboration with internal teams and external clients to help them make better business decisions using Google's advertising platform.
Must have:
  • Bachelor's degree or equivalent experience
  • 2 years Media Effectiveness experience
  • 2 years digital advertising/related experience
  • Proficient in statistics
  • Deliver transformational customer work
  • Develop best practices for experimentation
Good to have:
  • Experience with Attribution, Brand Measurement, MMM
  • Experience running incrementality studies
  • Experience leading external trainings and events

Job Details

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 2 years of experience working on Media Effectiveness.
  • 2 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 2 years of experience with an advanced degree.

Preferred qualifications:

  • Experience with other media effectiveness research methodologies, such as Attribution, Brand Measurement and MMM.
  • Experience running incrementality studies, both with in-platform studies (i.e. Conversion Lift) as bespoke solutions (Geo Experiments, CausalImpact, multi-cell designs, etc.).
  • Proficient understanding of statistics and its application to marketing.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

We help customers across Northern Europe (Benelux and Scandinavia) make better business decisions by proving and improving the value of advertising with Google.

As a key component of the Large Customer Sales (LCS) specialist organization, our team partners directly with business teams to develop, implement, and scale cutting-edge media effectiveness strategies. We function as trusted advisors and thought leaders, leveraging deep expertise and strategic thinking in specialized areas such as Marketing Mix Modeling, Attribution, Incrementality, and Brand Measurement, while maintaining a holistic view of the broader media effectiveness landscape.

More concretely, this cross-country team focuses on supporting large businesses in Scandinavia and Benelux by solving the most complex and transformational media effectiveness challenges, in close partnership with specialists focusing on Data & Measurement and Performance Marketing.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Deliver transformational customer work on Google’s largest customers to help grow their media investments across Search, Display, Video, and App by proving the effectiveness of Google Media.
  • Develop the ecosystem by leading external trainings, events, and publications in selected topic areas (e.g.  holistic approaches to media effectiveness measurement and incrementality).
  • Represent Google's perspective on incrementality experiments to Google's largest clients.
  • Develop best practices for experimentation and trainings for sellers on priority areas with the goal to create structural capital and ensure accessibility of experiments. 
  • Ensure that all customers of Google have media effectiveness approaches that reflect best practices in place. 

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