Media Effectiveness Specialist
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 2 years Media Effectiveness experience
- 2 years digital advertising/related experience
- Proficient in statistics
- Deliver transformational customer work
- Develop best practices for experimentation
- Experience with Attribution, Brand Measurement, MMM
- Experience running incrementality studies
- Experience leading external trainings and events
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience working on Media Effectiveness.
- 2 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 2 years of experience with an advanced degree.
Preferred qualifications:
- Experience with other media effectiveness research methodologies, such as Attribution, Brand Measurement and MMM.
- Experience running incrementality studies, both with in-platform studies (i.e. Conversion Lift) as bespoke solutions (Geo Experiments, CausalImpact, multi-cell designs, etc.).
- Proficient understanding of statistics and its application to marketing.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
We help customers across Northern Europe (Benelux and Scandinavia) make better business decisions by proving and improving the value of advertising with Google.
As a key component of the Large Customer Sales (LCS) specialist organization, our team partners directly with business teams to develop, implement, and scale cutting-edge media effectiveness strategies. We function as trusted advisors and thought leaders, leveraging deep expertise and strategic thinking in specialized areas such as Marketing Mix Modeling, Attribution, Incrementality, and Brand Measurement, while maintaining a holistic view of the broader media effectiveness landscape.
More concretely, this cross-country team focuses on supporting large businesses in Scandinavia and Benelux by solving the most complex and transformational media effectiveness challenges, in close partnership with specialists focusing on Data & Measurement and Performance Marketing.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Deliver transformational customer work on Google’s largest customers to help grow their media investments across Search, Display, Video, and App by proving the effectiveness of Google Media.
- Develop the ecosystem by leading external trainings, events, and publications in selected topic areas (e.g. holistic approaches to media effectiveness measurement and incrementality).
- Represent Google's perspective on incrementality experiments to Google's largest clients.
- Develop best practices for experimentation and trainings for sellers on priority areas with the goal to create structural capital and ensure accessibility of experiments.
- Ensure that all customers of Google have media effectiveness approaches that reflect best practices in place.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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