Performance Marketing Manager

12 Minutes ago • 1 Years + • Marketing

About the job

Job Description

Gunzilla Games seeks a Performance Marketing Manager to drive growth for their AAA Extraction Battle Royale shooter, Off The Grid (OTG). Responsibilities include overseeing and optimizing marketing campaigns, creating detailed creative briefs, collaborating with the Marketing Art team, identifying industry trends, contributing to ASO, and refining ROAS measurement strategies. The role requires strong analytical skills, data interpretation abilities, experience with digital advertising and social media platforms, and familiarity with analytical techniques and SQL. The successful candidate will be passionate about gaming and possess excellent communication skills.
Must have:
  • Oversee & optimize marketing campaigns
  • Develop detailed creative briefs
  • Analyze data and make data-driven decisions
  • 1+ year experience in performance marketing (gaming preferred)
  • Strong analytical & communication skills
  • Experience with Google Analytics & digital advertising
Good to have:
  • Knowledge of SQL or similar languages
  • Familiarity with statistical modeling
  • Experience with ASO
Perks:
  • Unlimited Paid Vacation
  • Paid Sick Leave
  • Flexible Working
  • Work from Home
  • Health Insurance
  • Bonuses
  • English/German Courses
  • Public Transportation
  • Relocation & Accommodation Support
  • Office Perks & Gym Membership

ABOUT GUNZILLA GAMES

Founded in 2020, Gunzilla Games is the independent AAA video game developer and publisher behind the free-to-play mobile game TECHNOCORE, the gamer-first blockchain GUNZ, and the upcoming next-gen battle royale Off The Grid, in three metropolitan locations: Frankfurt, Germany (HQ); Kyiv, Ukraine; and London, UK. The company is helmed by CEO Vlad Korolov and CSO Alexander Zoll. Gunzilla is built on the desire to innovate and push the limits of the games industry.      

Gunzilla’s formidable team of talent comes from a variety of industry-leading studios and publishers (Ubisoft, Electronic Arts (EA), THQ, etc.) as well as Oscar-nominated screenwriter, director, and producer Neill Blomkamp, Chief Visionary Officer, and the author of the Altered Carbon series, which has been adapted into a popular Netflix show, Richard K. Morgan, Script Writer.     

The Gunzilla Leadership team includes well-known industry professionals like Timur Davidenko, Chief Technology Officer (Far Cry, Warface, and Crysis), Dmitriy Markov, Technical Director (Metro Exodus, ARKTIKA.1), Volodymyr Savin, Audio Director (Cut the Rope, Metro Exodus, HBO’s Chernobyl series), Petr Cherkes, Creative Design Director (The Last of Us, Uncharted 3, Star Wars: The Old Republic), Krasimir Nechevski, Animation Director (Adam, Book of the Dead), Nikolas Gekko, Lead Art Director, (Call of Duty: WWII, Halo Infinite, Destiny) and Kiran Pulicheri, Technical Art Director (Control, Far Cry 6).

OUR VALUES

  • Players First & Foremost. We aim to create titles that players love and get lost in, so our games are developed with them in mind from the start.
  • We Believe in Our People. We believe in building strong teams of self-motivated individuals empowered to work at their best in a supportive environment; when we’re strong together, we thrive together.
  • Commitment to Engagement & Quality. We are deeply passionate about what we do, ensuring we produce next-generation experiences of the highest calibre.
  • Make Bold Moves & Innovate. We strive to make bold moves and push technology to its limits; there are no wrong steps if the outcome redefines the boundaries.
  • Open & Honest. We believe in building trust through transparency and honest communication. We’re proud of who we are, what we stand for, and what we’re building.

ABOUT THE JOB

Gunzilla Games is looking to recruit a Performance Marketing Manager to join our Marketing team for our game OTG (Off The Grid), an all-new AAA Extraction Battle Royale shooter, currently available as Early Access on PlayStation®5, Xbox® Series X|S, and PC.

As a Performance Marketing Manager, you’ll play a crucial role in driving the growth for OTG. You’ll work closely with our marketing and analytics teams to develop and execute strategies that attract and retain high-quality players and drive revenue for the studio.

RESPONSIBILITIES

  • Oversee, analyze, and optimize marketing campaigns to maximize player acquisition efforts.
  • Develop detailed creative briefs and collaborate closely with the Marketing Art team to enhance campaign creatives and generate new artwork.
  • Stay informed about industry trends and identify new opportunities to capitalize on.
  • Contribute to App Store Optimization (ASO) and assist in refining strategies for measuring true Return on Ad Spend (ROAS)

REQUIREMENTS

  • At least 1 year of experience in a performance marketing role, ideally within a gaming studio environment.
  • A relevant degree in Marketing, Economics, Mathematics, Business, Data Analytics, or a similar field.
  • Strong analytical abilities and an aptitude for interpreting and acting on data insights.
  • Experience with keyword research, data mining, and analytics platforms such as Google Analytics.
  • A solid understanding of social media platforms and trends in digital advertising, with the ability to make data-driven decisions.
  • Familiarity with statistical modeling and other applicable analytical techniques.
  • Knowledge of SQL or similar programming languages.
  • Strong communication skills, both verbal and written, with the ability to resolve conflicts effectively.
  • Ability to work efficiently and accurately under pressure, with excellent organizational skills and attention to detail.
  • Proficient in both written and spoken English.
  • A passion for gaming is essential.

GUNZILLA OFFERS*

  • Unlimited Paid Vacation
  • Paid Sick Leave
  • Flexible Working
  • Work from Home
  • Health Insurance
  • Bonuses
  • English / German Courses
  • Public Transportation
  • Relocation & Accommodation Support
  • Office Perks & Gym Membership

*Some benefits may vary depending on Location & position

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About The Company

Kyiv, Kyiv City, Ukraine (Hybrid)

Kyiv, Kyiv City, Ukraine (Hybrid)

London, England, United Kingdom (On-Site)

Kyiv, Kyiv City, Ukraine (On-Site)

Kyiv City, Ukraine (On-Site)

Kyiv, Kyiv City, Ukraine (On-Site)

Kyiv, Kyiv City, Ukraine (On-Site)

Kyiv, Kyiv City, Ukraine (On-Site)

Kyiv, Kyiv City, Ukraine (On-Site)

Kyiv, Kyiv City, Ukraine (On-Site)

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