Performance Marketing Manager – FIFA World Cup 26™

1 Week ago • 3-5 Years • Marketing • $67,500 PA - $90,000 PA

Job Summary

Job Description

The Performance Marketing Manager will drive paid acquisition campaigns for FIFA World Cup 26™ Official Hospitality. Responsibilities include developing and executing performance marketing strategies across Paid Search and Paid Social to maximize revenue, fan engagement, and brand awareness. This role requires optimizing campaign budgets, monitoring performance, utilizing data analytics tools (GA4, Looker, Tableau), developing audience segmentation strategies, leading A/B testing, collaborating with creative teams, conducting competitive benchmarking, and aligning performance marketing efforts with broader business goals. The ideal candidate will have 3-5+ years of experience in performance marketing with a focus on Paid Search and Paid Social campaigns, proficiency in relevant platforms, strong analytical skills, and excellent communication skills.
Must have:
  • 3-5 years in performance marketing (Paid Search & Social)
  • Proficiency in Google Ads, Bing Ads, Meta Ads Manager, TikTok Ads
  • Strong analytical skills & A/B testing experience
  • Experience with global analytics tools (GA4 etc.)
  • Excellent communication skills

Job Details

Who We Are: 

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

We are seeking an experienced and highly analytical Performance Marketing Manager to drive paid acquisition campaigns in support of the FIFA World Cup 26™ Official Hospitality. This role is responsible for developing and executing performance marketing strategies across Paid Search and Paid Social to maximize revenue, fan engagement, and brand awareness. 

Reporting to the Sr. Manager, Paid Media & Performance Marketing, you will collaborate with marketing, creative, and analytics teams to optimize return on ad spend (ROAS) and efficiently allocate media budgets across multiple regions. This role requires a data-driven mindset, expertise in audience segmentation, and experience managing high-profile marketing campaigns. 

Key Responsibilities 

  • Create, execute, and optimize global performance marketing campaigns across Paid Search (Google Ads, Bing Ads) and Paid Social (Facebook, Instagram, TikTok, X, LinkedIn, YouTube) to drive ticket sales, fan engagement, and event awareness. 

  • Oversee and optimize campaign budgets, ensuring efficient allocation to maximize ROAS while meeting CPA and conversion targets. 

  • Continuously monitor and adjust bidding strategies, ad placements, and audience targeting to improve performance. 

  • Work with the Data Analytics team to analyze campaign performance, identify trends, and make data-backed recommendations for optimization. 

  • Provide real-time insights and performance forecasts to inform key stakeholders and adjust strategies based on event demands. 

  • Utilize Google Analytics 4 (GA4), Looker, Tableau, and other data visualization tools to track success metrics and identify opportunities for growth. 

  • Troubleshoot discrepancies and QA ad operations to ensure seamless execution and analytics tracking. 

  • Develop sophisticated audience segmentation strategies to tailor ads based on country, fanbase, language, and device. 

  • Lead A/B testing initiatives on ad creatives, messaging, landing pages, and targeting strategies to continuously improve CTR, CPA, and conversion rates. 

  • Collaborate closely with creative teams to ensure ad content is data-driven, locally relevant, and aligned with FIFA World Cup 26™ brand guidelines. 

  • Conduct competitive benchmarking to evaluate FIFA World Cup 26™ campaigns relative to industry trends and identify opportunities for increased visibility and engagement. 

  • Monitor market-specific trends, ensuring campaign strategies align with regional fan behaviors and ticket sales objectives. 

  • Work closely with marketing, analytics, and creative teams to align performance marketing efforts with broader business goals. 

 

Qualifications 

  • 3-5+ years in performance marketing with a key focus on Paid Search and Paid Social campaigns. 

  • Proficiency with platforms such as Google Ads, Bing Ads, META Ads Manager, and TikTok Ads. Experience with global analytics tools like Google Analytics, Adobe Analytics, or similar. 

  • Strong analytical skills with experience in A/B testing, data analysis, and performance reporting, ideally on an international scale. 

  • Excellent written and verbal communication skills, able to convey complex insights and campaign performance to cross-functional teams and stakeholders. 

  • Ability to work in a fast-paced, high-stakes environment, managing multiple campaigns across regions and adjusting strategies based on data insights and event demands. 

#LI-MG1

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.  Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.


Hiring Range Minimum:

$67,500 annually

Hiring Range Maximum:

$90,000 annually

Similar Jobs

Canva - B2B SEO Lead

Canva

Los Angeles, California, United States (Remote)
4 Weeks ago
The Walt Disney Company - Manager, Content Programming

The Walt Disney Company

Glendale, California, United States (Hybrid)
1 Week ago
Activision - Senior Analytics Engineer

Activision

Santa Monica, California, United States (On-Site)
3 Weeks ago
GoMotive - Senior Data Analyst - Embedded Software

GoMotive

United States (Remote)
2 Weeks ago
PAPAYA - UA Creative Strategist

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
4 Weeks ago
Zazz - Marketing Data Specialist

Zazz

India (On-Site)
3 Months ago
Schreiber Foods - Product Manager

Schreiber Foods

Maharashtra, India (On-Site)
5 Months ago
WebFX - Jr. Paid Ads and Analytics Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
Nintendo - Brand Manager (m/f/d)

Nintendo

Nieuwegein, Utrecht, Netherlands (On-Site)
6 Months ago
AppsFlyer - Marketing Manager

AppsFlyer

Bengaluru, Karnataka, India (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Super - Senior Growth Specialist

Super

(Remote)
2 Months ago
Mythical Games - Game Product Manager/Senior Game Product Manager

Mythical Games

United States (Remote)
6 Days ago
EXUSIA - MS BI Architect

EXUSIA

Hyderabad, Telangana, India (Remote)
2 Months ago
PwC - ETIC, Business Intelligence - Manager

PwC

Cairo, Cairo Governorate, Egypt (On-Site)
4 Months ago
Communix - Business Analyst

Communix

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Months ago
DMarket - Analytics Engineer (Looker)

DMarket

Kyiv, Kyiv City, Ukraine (On-Site)
1 Week ago
Scopely - Senior Analytics Engineer

Scopely

Mexico City, Mexico City, Mexico (Hybrid)
3 Months ago
PAPAYA - Business Analytics Team Lead

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
5 Days ago
Playtech - Data Engineer

Playtech

Cyprus (On-Site)
4 Days ago
JustPlay - Senior Marketing Data Analyst

JustPlay

(Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in undefined

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Marketing Jobs

The Walt Disney Company - Senior Manager, Marketing (Strategy)

The Walt Disney Company

Hong Kong (On-Site)
4 Months ago
The Walt Disney Company - Manager- Growth Marketing, Performance

The Walt Disney Company

Richmond, Victoria, Australia (On-Site)
1 Week ago
Assystems - Chargé d'Affaires Electricité H/F

Assystems

Cherbourg-en-Cotentin, Normandy, France (On-Site)
5 Months ago
Scope AR - ABX Marketing Manager

Scope AR

San Francisco, California, United States (Remote)
3 Months ago
Tesla - Field Trainer for Powerwall Energy Storage Solutions

Tesla

Dardilly, Auvergne-Rhône-Alpes, France (On-Site)
1 Month ago
Kokotree - Marketing Interns

Kokotree

Wilmington, North Carolina, United States (On-Site)
4 Months ago
Dreamhaven - Senior Product Marketing Manager

Dreamhaven

Irvine, California, United States (On-Site)
2 Months ago
Epic Games - Senior Marketing Manager (1st Party & Platform)

Epic Games

(On-Site)
1 Week ago
WebFX - Internet Marketing Account Strategist

WebFX

Antigua Guatemala, Sacatepéquez Department, Guatemala (On-Site)
4 Months ago
Penumbra - Territory Manager Neurovascular - Central Germany (m/w/d)

Penumbra

Germany (Remote)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

On Location is a global leader in premium experiential hospitality. We offer official ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, Super Bowl, NCAA Final Four, New York Fashion Week and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of Endeavor, a global sports and entertainment company. On Location is an equal opportunity employer, committed to a inclusive workplace environment. Visit onlocationexp.com/careers to explore.

New York, New York, United States (Hybrid)

Dallas, Texas, United States (Hybrid)

Ohio, United States (Remote)

New York, New York, United States (On-Site)

Raleigh, North Carolina, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

View All Jobs

Get notified when new jobs are added by On Location

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug