Planning Senior Manager
Job Summary
Job Description
- Digital Media
- Media Planning
- Client Relationships
- Cross-Channel Strategy
- Search Marketing
- Social Media
- Programmatic Campaigns
- ATL Marketing
- Private Medical
- Career Development
2 skills required
Job Details
Job Description:
THE ROLE
The role of a Senior Manager is to lead media strategy development and planning direction of 2-3 cross-channel client accounts. It is essential for the Senior Manager to lead the briefing process from clients, understand client objectives and challenges, propose custom media and communications strategies and be responsible for ensuring a route to delivery.
Senior Manager should have the knowledge and experience of working with Creative and ATL channels or agencies on at least 1 client account. Being well-versed on digital media, integrated channel measurement and attribution is required.
The role requires the ability to lead client meetings, effectively communicate, and articulate strategies to senior client stakeholders.
KEY ACCOUNTABILITIES & RESPONSIBILITIE
Proven track record of successful strategy engagement and development cross-channel client accounts
Responsible for interpreting and responding to briefs from clients
Have high level of working and strategic knowledge across all digital channels and how they can integrate with offline media
Effectively identify and manage opportunities and dependencies across respective client accounts
Lead strategic relationship with clients and with wider dentsu teams (media delivery, media science, creative) to ensure media strategy addresses business objective
Work closely with Client Services team to provide strategic guidance for client business growth
Collaborate closely with multiple marketing channel specialists to ensure optimal use of each marketing channel
Liaise with external agency partners, participating in all agency meetings to integrate digital strategy and channel propositions within the wider marketing plans
Manage and implement training programme for the Strategy & Planning team/specialists
THE DELIVERABLES
Lead the end-to-end planning process and present the RTBs to clients
Management of Senior Associates - Media Planners, responsible for development and learning progression of any direct reports
Develop strategic communications frameworks that are well integrated with offline media and the wider marketing strategy
Interpret and articulate market and customer insight to support and justify media laydowns
Work with the media planner and the internal research team to analyse data trends and client performance
Works with media team to periodically review media laydown using campaign performance data
Works with the relevant teams to define custom measurement frameworks and PCA templates
Lead case study material collation for external and internal circulation, showcasing effective integrated marketing strategies
PERSON SPECIFICATION
4+ years’ experience within digital media agency function and/or digital media vendor/ad technology platform
Experience of leading media planning and growing client relationships at top tier levels
Practical experience managing and directing strategy on search, social and programmatic campaigns
12 months as continuous planning lead on a large scale, x-channel client
Management of multiple work streams/team members
Desirable lead on internal agency project
Good track record of developing media planning on multi-channel accounts
Professional communication and presentation skills with senior stakeholders (internal & external)
Proven understanding of different marketing capabilities and what they offer the client and customer, including; Search Marketing, Display, Social, Online video, CTV and Analytics
An understanding of ATL marketing
Knowledge and understanding of planning and insight tools such as TGI, GWI, SimilarWeb, YouGov and media planning tools.
Advanced written, oral and presentation skills, with an ability to articulate insights and use it to develop compelling frameworks, presentations and strategies
Involvement in new business pitches, with an ability to lead part of a strategic response
A FEW OF THE BENEFITS
Whether it’s the joy of working with people at the top of their game or the Dentsu social calendar, people love working here – and we hope you will too
Career development through dentsu University and other tools; with access to courses, textbooks and mentorship
Private Medical Insurance, Company Pension, Life Insurance, Critical Illness Cover and other corporate benefits
A selection of other benefits including multiple Wellbeing Days per year, season ticket loan and volunteer days
INCLUSION AND DIVERSITY
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Location:
LondonBrand:
CaratTime Type:
Full timeContract Type:
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About The Company
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
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