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Social Media Manager

SVKM's Narsee Monjee Institute Of Management Studies (NMIMS)

Maharashtra, India (On-site)

Social Media Manager

9 Months ago • 4-7 Years • Social Media

About the job

4 skills required for this role

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java

html

google-analytics

content-strategy

Job Description

The Social Media Manager will be responsible for driving digital brand assets and social media marketing efforts to achieve business goals. This includes managing content across various platforms (Facebook, Twitter, LinkedIn, Instagram), developing and executing social media strategies, collaborating with internal and external teams on paid and organic campaigns, and monitoring online reputation. Responsibilities also encompass website and blog management, content creation, managing influencer campaigns, and planning and executing webinars and virtual events. The role requires strong analytical skills, experience with social media analytics tools, and excellent written and spoken communication skills.

Must have:

Social Media Management Expertise
Content Creation & Strategy
Online Reputation Management
Analytics & Reporting
Excellent Communication Skills
Webinar & Event Planning

Good to have:

PR Experience
Experience in Education Sector
WordPress/Blog Management
HTML, Javascript knowledge

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About the job

Job Description

Job title: Social Media Manager

Department: Marketing

Purpose

Drive Digital Brand Assets and Social Media Marketing efforts to achieve business goals.

Create and maintain a favourable brand image of the NMIMS NCDOE (The Organisation) and its programs in consumers.

Grow, Engage and Retain consumers on our Social Communities.

Duties & Responsibilities

Social Media Management

Manage content across all social media platforms of the organisation - Facebook, Twitter, LinkedIn & Instagram - Design and implement social media strategy to align with business goals

Generate, edit, publish & share engaging content as per the content calendar on a regular basis

Collaborate with both internal product teams and external agencies to design and execute paid and organic campaigns

Stay up to date with current technologies and social media trends, design tools and applications

Manage influencer agency partners and campaigns

Explore new ways to engage and new social networks to reach our target audience.

Ability to create reports from FB insights, Twitter Analytics, Google Analytics and other tools.

Measure and Report the impact of social media on the overall marketing efforts.

Online Reputation Management

Communicate with followers/users respond to queries in a timely manner and monitor customer/student reviews/complaints

Work towards enhancing and building brand's reputation by measuring effectiveness of strategies

Monitor social media conversation across digital platforms and take corrective measures to reduce the impact of negative conversation

Maintain and improve the organisations reputation while collaborating with internal stakeholders and agencies

Website & Blog Management

Ability to generate engaging and interesting posts in both written and visual forms (info- graphics.) Creating blogs and publishing content on blogs.

Drive content strategy and work along with content producers to help develop and distribute content that educates our audience.

Collobrate with Brand, Content Creation and Design Team to develop content, style and layouts.

Working knowledge of Wordpress or other popular CMS

Digital Presence

Partnering with various online publications

Manage Content Distribution and keep publications updated about organisations activities and programs.

Webinar and Digital Events

Develop best in class webinar and virtual event practice for the organisation.

Create Long term Products & Own Virtual Events as Intellectual Properties

Build Strategy and Plan webinar for various use cases, audiences and formats.

Collaborate with Various internal and External Teams, Subject Matter Experts and Speakers, including C-Suite Profiles.

End-to-End Management of Webinar Planning, Participation, Delivery & Measurement.

Collaborate & Partner with Industry Bodies, Publications and Trade Unions for participation in Industry Events and Webinars.

Qualification

Graduate / Post graduate Degree in Journalism, Communication, Marketing or Related Field.

Experience

Minimum 4 – 7 years communication, social media management and ORM experience.

Skills & Abilities

Excellent Written & Spoken English

Hands-on Experience in social media management and analytical tools.

Strong research skills coupled with content management and editorial capability

WordPress / Blog Management

Basic understanding of HTML, Java Scripts, etc.

Experience in using ORM Tools.

Creative Thinking

Perform under deadlines

Agency or Team management experience

Experience with Education Sector will be added advantage.

PR Experience will be an added advantage

Positive attitude, detail oriented with good multitasking and organisational ability

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About The Company

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

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