About the job
Job Description
Job title: Social Media Manager
Department: Marketing
Purpose
- Drive Digital Brand Assets and Social Media Marketing efforts to achieve business goals.
- Create and maintain a favourable brand image of the NMIMS NCDOE (The Organisation) and its programs in consumers.
- Grow, Engage and Retain consumers on our Social Communities.
Duties & Responsibilities
- Social Media Management
- Manage content across all social media platforms of the organisation - Facebook, Twitter, LinkedIn & Instagram - Design and implement social media strategy to align with business goals
- Generate, edit, publish & share engaging content as per the content calendar on a regular basis
- Collaborate with both internal product teams and external agencies to design and execute paid and organic campaigns
- Stay up to date with current technologies and social media trends, design tools and applications
- Manage influencer agency partners and campaigns
- Explore new ways to engage and new social networks to reach our target audience.
- Ability to create reports from FB insights, Twitter Analytics, Google Analytics and other tools.
- Measure and Report the impact of social media on the overall marketing efforts.
- Online Reputation Management
- Communicate with followers/users respond to queries in a timely manner and monitor customer/student reviews/complaints
- Work towards enhancing and building brand's reputation by measuring effectiveness of strategies
- Monitor social media conversation across digital platforms and take corrective measures to reduce the impact of negative conversation
- Maintain and improve the organisations reputation while collaborating with internal stakeholders and agencies
- Website & Blog Management
- Ability to generate engaging and interesting posts in both written and visual forms (info- graphics.) Creating blogs and publishing content on blogs.
- Drive content strategy and work along with content producers to help develop and distribute content that educates our audience.
- Collobrate with Brand, Content Creation and Design Team to develop content, style and layouts.
- Working knowledge of Wordpress or other popular CMS
- Digital Presence
- Partnering with various online publications
- Manage Content Distribution and keep publications updated about organisations activities and programs.
- Webinar and Digital Events
- Develop best in class webinar and virtual event practice for the organisation.
- Create Long term Products & Own Virtual Events as Intellectual Properties
- Build Strategy and Plan webinar for various use cases, audiences and formats.
- Collaborate with Various internal and External Teams, Subject Matter Experts and Speakers, including C-Suite Profiles.
- End-to-End Management of Webinar Planning, Participation, Delivery & Measurement.
- Collaborate & Partner with Industry Bodies, Publications and Trade Unions for participation in Industry Events and Webinars.
Qualification
- Graduate / Post graduate Degree in Journalism, Communication, Marketing or Related Field.
Experience
- Minimum 4 – 7 years communication, social media management and ORM experience.
Skills & Abilities
- Excellent Written & Spoken English
- Hands-on Experience in social media management and analytical tools.
- Strong research skills coupled with content management and editorial capability
- WordPress / Blog Management
- Basic understanding of HTML, Java Scripts, etc.
- Experience in using ORM Tools.
- Creative Thinking
- Perform under deadlines
- Agency or Team management experience
- Experience with Education Sector will be added advantage.
- PR Experience will be an added advantage
- Positive attitude, detail oriented with good multitasking and organisational ability
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