Product Manager, Ads Platform (Identity Service & Onboarding)

4 Months ago • 5-8 Years • Product Management • $240,000 PA - $725,000 PA

Job Summary

Job Description

Netflix seeks a Senior Product Manager to lead the development and management of Identity and Audience products for their new ad-supported platform. This role requires defining and executing product strategy, collaborating with cross-functional teams (engineering, data science, marketing, sales), conducting market research, and overseeing identity resolution capabilities. Responsibilities include building audience segmentation tools, ensuring data privacy compliance (GDPR, CCPA), and driving innovation in the advertising industry. The ideal candidate possesses extensive experience in identity, audience, or digital advertising, with a strong understanding of the ad tech ecosystem and data privacy regulations.
Must have:
  • 5-8 years product management experience (3+ in identity/audience/digital advertising)
  • Strong understanding of identity resolution, audience segmentation, and ad tech
  • Proven track record of launching and managing complex products
  • Excellent analytical, problem-solving, and communication skills
  • Knowledge of data privacy regulations (GDPR, CCPA)
Perks:
  • Comprehensive health plans
  • Mental health support
  • 401(k) retirement plan with employer match
  • Stock option program
  • Disability programs
  • Health savings and flexible spending accounts
  • Family-forming benefits
  • Life and serious injury benefits
  • Paid leave of absence programs
  • Flexible time off (salaried)

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

At Netflix, we want to entertain the world and are constantly innovating on how entertainment is imagined, created and delivered to a global audience. We currently stream content in more than 30 languages in 190 countries, topping over 230 million paid subscribers. 

We recently launched a new ad-supported tier to offer our members with more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply immersed.

Our Team

The Ads Platform team builds the advertising systems and integrations that powers the delivery of ads using our world class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them and Netflix’s advertising policies and contracts are thoroughly enforced.

Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time. 

We are looking for a Product Manager in the advertising space who is excited to join us on this journey.

Job Summary: 

We are seeking an experienced Senior Product Manager to spearhead the development and management of our Identity and Audience products. This role will focus on delivering best-in-class solutions that enable advertisers to accurately target and reach their desired audiences across multiple channels. The ideal candidate will have a deep understanding of identity resolution, audience segmentation, and the digital advertising ecosystem.

Key Responsibilities:

  • Product Strategy & Roadmap:

    • Define and execute the product vision, strategy, and roadmap for Identity and Audience products, aligned with business goals and customer needs.

    • Prioritize features, enhancements, and integrations to deliver maximum value to our clients.

  • Cross-functional Leadership:

    • Collaborate with engineering, data science, marketing, and sales teams to ensure seamless product development and launch.

    • Act as the main point of contact for internal and external stakeholders, effectively communicating product vision, status, and updates.

  • Customer & Market Insights:

    • Conduct market research, competitive analysis, and customer interviews to identify opportunities for innovation and differentiation.

    • Translate customer needs and market trends into actionable product features and enhancements.

  • Identity and Audience Management:

    • Core graph - which IDs, household vs person definitions, data science work to define ID associations and scoring, graph availability to users

    • Audiences - data models and segment definition, advertiser solutions, modeling, managing catalog of segments offered

    • Oversee the development of identity resolution capabilities, ensuring the accurate and compliant handling of user data.

    • Drive the creation and refinement of audience segmentation tools that allow for precise targeting and personalization.

    • Enable seamless third party integrations with the partner ecosystem to push and pull audiences for activation and reporting.

  • Compliance & Privacy:

    • Ensure that all identity and audience products comply with industry standards, regulations, and best practices regarding data privacy and security.

    • Stay ahead of changes in privacy laws and industry standards, adapting product strategies as necessary.

    • Consent management, data governance, programmatic / TCF signals, advocacy/industry engagement

  • Innovation & Thought Leadership:

    • Stay informed on the latest trends and technologies in identity resolution, audience segmentation, and digital advertising.

    • Advocate for innovative solutions that push the boundaries of what’s possible in the advertising industry.

Qualifications:

  • 5-8+ years of product management experience, with at least 3 years in identity, audience, or digital advertising.

  • Strong understanding of identity resolution, audience segmentation, and the ad tech ecosystem.

  • Proven track record of successfully launching and managing complex products in a fast-paced environment.

  • Excellent analytical, problem-solving, and decision-making skills.

  • Strong communication and leadership skills, with the ability to influence stakeholders at all levels.

  • Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for identity and audience products.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240 - $725k.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits .

Netflix is a unique culture and environment. Learn more .

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Similar Jobs

Lucky VR - Technical Animator

Lucky VR

Canada (Remote)
3 Months ago
Twitch - Software Engineer II - iOS

Twitch

Seattle, Washington, United States (On-Site)
5 Months ago
Activision - Expert UI Engineer

Activision

Warsaw, Masovian Voivodeship, Poland (On-Site)
5 Months ago
Meta - Product Manager, Machine Learning

Meta

Menlo Park, California, United States (Remote)
5 Months ago
Scopely - VP, GM - Direct to Consumer

Scopely

Culver City, California, United States (Hybrid)
6 Months ago
Tencent - Tencent Cloud International Project Manager – Thailand

Tencent

Bangkok, Bangkok, Thailand (On-Site)
1 Month ago
Zynga - Director of Product - NaturalMotion Games

Zynga

London, England, United Kingdom (Hybrid)
4 Months ago
SmileGate - [CTO본부] 기술PM 담당자

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

NVIDIA - Deep Learning Engineer, Generative AI and 3D Reconstruction

NVIDIA

Tokyo, Japan (On-Site)
3 Months ago
RoofStack - Senior Fullstack Developer

RoofStack

İstanbul, İstanbul, Türkiye (Remote)
4 Months ago
Ubisoft - Animator

Ubisoft

Bucharest, Bucharest, Romania (Hybrid)
3 Weeks ago
Salesforce - AMTS Software Engineer

Salesforce

San Francisco, California, United States (Remote)
4 Weeks ago
Hitachi - .Net full stack developer

Hitachi

Pune, Maharashtra, India (On-Site)
6 Months ago
Canva - Senior Frontend Engineer - Organizing Content

Canva

Sydney, New South Wales, Australia (Remote)
1 Month ago
Nagarro - Principal Engineer

Nagarro

Mexico (Remote)
6 Months ago
Canva - Engineering Manager (Frontend) - Video Editor

Canva

Melbourne, Victoria, Australia (Remote)
2 Months ago
Gametion Technologies   - Senior Unity Game Developer

Gametion Technologies

Navi Mumbai, Maharashtra, India (On-Site)
2 Months ago
Behaviour Interactive - System Designer - Dead by Daylight

Behaviour Interactive

Montreal, Quebec, Canada (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Los Gatos, California, United States

SciPlay - Art Director

SciPlay

Chicago, Illinois, United States (Hybrid)
4 Weeks ago
NVIDIA - Senior System Software Engineer Platform - Server Embedded Firmware

NVIDIA

Santa Clara, California, United States (On-Site)
2 Months ago
Epic Games - Senior Music Designer

Epic Games

Cary, North Carolina, United States (On-Site)
7 Months ago
Netflix - Software Engineer (L5), Ads Identity Graph

Netflix

New York, New York, United States (On-Site)
2 Months ago
Feld Entertainment - Body Refurb Technician

Feld Entertainment

Ellenton, Florida, United States (On-Site)
6 Months ago
Aristocrat Gaming - Games Intern, iLottery

Aristocrat Gaming

New Hampshire, United States (On-Site)
4 Weeks ago
Riot Games - Senior Game Producer, League of Legends - Cosmetics

Riot Games

Los Angeles, California, United States (On-Site)
1 Month ago
The Pokemon Company International - Senior Organization Design & Skills Lead

The Pokemon Company International

Bellevue, Washington, United States (Hybrid)
1 Month ago
Aristocrat Gaming - Technical Platform and Software Release Manager

Aristocrat Gaming

Las Vegas, Nevada, United States (Hybrid)
1 Month ago
WildBrain - Director, Retail Development

WildBrain

New York, New York, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

ByteDance - AI Product Manager, User Operation/Growth

ByteDance

(On-Site)
1 Month ago
Aristocrat Gaming - Technical Platform and Software Release Manager

Aristocrat Gaming

Austin, Texas, United States (Hybrid)
1 Month ago
Luxoft - Solution Architect

Luxoft

Poland, Ohio, United States (Remote)
4 Months ago
Arkadium - Manager, Strategic & Technical Programs

Arkadium

Lisbon, Lisbon, Portugal (Hybrid)
1 Month ago
Nagarro - Associate Director, Delivery

Nagarro

New York, New York, United States (On-Site)
6 Months ago
Meta - Product Technical Program Manager

Meta

Seattle, Washington, United States (Remote)
5 Months ago
Sporty Group - Product Director - Games

Sporty Group

(Remote)
5 Months ago
Assystems - Project Manager

Assystems

Al Khobar, Eastern Province, Saudi Arabia (On-Site)
6 Months ago
Nagarro - SAP Product Compliance Consultant

Nagarro

Germany (Remote)
3 Months ago
Playtika - Product Manager

Playtika

Israel (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

London, England, United Kingdom (On-Site)

Berlin, Berlin, Germany (On-Site)

Paris, Île-de-France, France (On-Site)

Seoul, South Korea (On-Site)

Los Angeles, California, United States (On-Site)

Los Gatos, California, United States (On-Site)

Pennsylvania, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Netflix

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug