Product Marketing Manager

Job Overview

We’re excited to launch a groundbreaking AAA game project and are looking for passionate, creative individuals to join our talented team. Our studio fosters a collaborative environment where your ideas are valued and your contributions will have a direct impact on the game’s success.

Our team is a mix of industry veterans and fresh talent, dedicated to pushing the boundaries of what games can be. If you thrive in a dynamic atmosphere and are eager to shape an exciting AAA title from the ground up, we want to hear from you! Join us in creating something truly special in the gaming world. Your next big opportunity awaits!"

We are looking for a Product Marketing Manager to help launch our unannounced project and keep it rolling strong. You’ll build the hype before we go live and keep players hooked after.

Reports to

Marketing Director

What will you do?

• Develop the launch plan—build pre-registration buzz and create post-launch strategies to retain players.
• Identify our audience and craft messaging that connects with them.
• Research competitors and gather player feedback to refine our approach before and after launch.
• Collaborate with advertising, social media, and design teams to deliver compelling campaigns and assets.
• Partner with PR and community teams to share updates and engage players pre- and post-launch.
• Monitor key metrics (player numbers, costs, retention) and adjust plans based on results.

What are we looking for?

• 4+ years of professional experience in product marketing or brand management, ideally within the gaming or entertainment industry.
• Proven ability to develop and execute comprehensive marketing campaigns from concept through to post-launch.
• Strong understanding of Free-to-Play (F2P) game business models, player motivations, and market dynamics.
• Experience conducting market research, competitor analysis, and audience segmentation.
• Exceptional communication, writing, and presentation skills with the ability to clearly articulate strategies and ideas.
• Demonstrated skills in data analysis and interpretation, with proficiency in tools such as Excel or relevant analytics platforms.
• Ability to independently manage multiple projects, deadlines, and priorities effectively.
• Deep understanding of current gaming industry trends and player behaviors.
• Fluency in English, both written and spoken, with strong communication skills.

What additional skills will help you stand out?

• Previous experience working on successful AAA or high-profile gaming projects.
• Familiarity with popular analytics platforms (Google Analytics, Tableau, Power BI).
• Proven success in managing influencer marketing campaigns or community-driven initiatives.
• Creativity and innovation demonstrated through unique and successful marketing concepts.
• Experience coordinating cross-functional teams (advertising, PR, social media, design).
• Passion for gaming combined with knowledge of industry trends.

Work mode

Hybrid (3-4 days of work from the office)

Benefits

Benefits and perks are tailored to the local market and culture. Our benefits in Belgrade include:

• Annual leave of 20 working days (additional days based on years of service at Wargaming: up to 25 days)
• Additional paid time off (5 Personal Days, Birthday Leave, Marriage Leave, Compassionate Leave)
• Sick Leave Compensation, Maternity Leave Benefits  
• Premium Private Health Insurance
• Career development and education opportunities within the company
• English clubs and platform for learning languages
• Mental well-being program (iFeel)
• Commuting allowance
• Company events
• FitPass membership
• Discounts for employees
• Personal Gaming Account
• Coffee, fruits, and snacks in the office
• On-site canteen with subsidized prices for food and drinks
• Seniority Awards
• Referral program - you can recommend the best talents to the Company and receive a reward

Please submit your CV in English to ensure smooth processing and review.

About Wargaming 

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.

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