Program Manager, Product Testing
Job Summary
Job Description
The Product Testing Team at Meta seeks a Program Manager passionate about testing and launching new business and marketing solutions. This role involves managing alpha, beta, and generally available product tests, collaborating with Engineering, Data Science, Product Marketing, and Operations teams. Responsibilities include managing multiple projects (1-6 months), working with advertisers, scoping test designs, monitoring tests, analyzing results, communicating insights, influencing roadmaps, and improving processes. The ideal candidate will have experience with digital marketing campaigns, A/B testing, cross-functional team collaboration, and process implementation. Strong communication, problem-solving, and data analysis skills are crucial.
Must have:
- Manage product tests (alpha/beta/GA)
- Collaborate with cross-functional teams
- Drive project delivery
- Analyze test results and communicate insights
- Improve processes and operational performance
- Experience with A/B testing and digital marketing campaigns
Good to have:
- Experience with high-pressure situations
- Experience with Meta's ad platform (Ads Manager)
- Contribution at strategic and operational levels
Perks:
- Bonus
- Equity
- Benefits
6 skills required
Job Details
The Product Testing Team, part of the Product Immersion Testing team within BPM, is seeking a Program Manager who is passionate about testing and launching Meta's newest business and marketing solutions. This Program Manager will bring operational strategy and process to alpha, beta, and generally available (GA) product testing and influence new products for scaled release. The Program Manager will effectively collaborate with our Engineering, Data Science, and Product Marketing and Operations partners and be experienced performing under high-pressure, fast-moving and often ambiguous conditions.
Program Manager, Product Testing Responsibilities
- Manage, monitor, build, and recruit for product tests with advertisers (i.e. alpha/beta/general availability tests) - accountable for driving delivery of multiple 1-6 months long projects from start to finish as the main point of contact for Product, Sales and Data Science
- Work extensively with cross-functional partners - for example: Product Manager, Product Marketing, Data Science teams — to scope test design/requirements, manage test launches, test monitoring and analysis
- Effectively communicate relevant insights to cross-functional teams (Product, Sales, Marketing, Engineering, Operations and User Research) to influence and drive their roadmap prioritization, leveraging data and insights to develop multi-faceted solutions to fix problems at scale at all stages of the product life cycle
- Inform, influence, and execute new processes based on sound analysis and impact metrics that lead to improvements in efficiency and quality of support
- Communicate across audiences, effectively understanding and utilizing escalation paths, and updating stakeholders to troubleshoot and problem-solve issues that arise during testing
- Facilitate meetings, discussions and document project status and key decisions made via internal project management tools
Minimum Qualifications
- BA/BS degree
- 4+ years of work experience of experience with program/project management, customer service, marketing, user or User research and/or operations
- 4+ years of work experience in managing the implementation, tracking and measurement of digital marketing campaigns
- Experience initiating and driving projects to completion with minimal guidance
- Experience using A/B testing
- Experience working/building relationships with cross-functional teams, delivering impact through communication, and influencing teams toward achieving goals
- Experience implementing processes and programs that improve product or operational performance
- Experience in cross-functional communication and project execution, knowledgeable about marketing, adept with Meta's business tools (e.g. Ads Manager), and have an aptitude for measurement and data analysis.
Preferred Qualifications
- Experience dealing with high-pressure, fast-moving and ambiguous problems
- Experience contributing at both strategic and operational levels
- Experience working with or in support of a wide-range of communities
- Experience with Ads Manager and/or other interfaces within Meta's ad platform
For those who live in or expect to work from California if hired for this position, please click for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$94,000/year to $136,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the .
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About The Company
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
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