Regional Rural and Access Executive

4 Minutes ago • 5-6 Years

Job Summary

Job Description

The Regional Rural and Access Executive will be responsible for driving the geo-expansion in rural markets and the access agenda. Key responsibilities include developing and implementing sales plans, managing distribution networks, leading and motivating a team, executing rural marketing campaigns, and managing KPIs. The role involves collaborating with marketing and activation teams to drive impactful activations in rural markets. The candidate should possess a strong understanding of rural markets, expertise in distribution management, and excellent communication skills. The candidate will be responsible for achieving sales targets and driving the company's growth in the rural market. This position involves working closely with the ASMs, TSEs/ASEs, and HO Comex team. The executive will also be involved in market execution, business development, and channel partner management.
Must have:
  • Experience in FMCG sales
  • Experience in rural sales management
  • Bachelor's/master's degree in related field
  • Strong understanding of rural markets
Good to have:
  • Expertise in distribution management
  • Analytical skills for market data insights

Job Details

Position Summary: Drive the most ambitious agenda for Haleon - Geo Expansion in Rural markets and Access agenda to help deliver Health in more hands.
Key Responsibilities:
•    Sales Strategy & Execution: Develop and implement sales plans for rural markets, identify growth opportunities, and achieve regional sales targets.
•    Channel Management: Expand and strengthen rural distribution networks, ensure product availability and visibility, and build strong relationships with channel partners.
•    Team Leadership:
     Work closely with the team of ASMs directly and TSEs/ASEs indirectly to deliver GTM, FFE, infra, and topline as per aligned plans in Rural markets.
    Lead, train, and motivate a team of rural CMEs, conduct performance reviews and foster a culture of accountability and excellence.
•    Rural Marketing & Activation: 
    Collaborate with the marketing team to design and execute localized campaigns, ensure effective in-store promotions, and leverage rural-specific events. 
    Work closely with HO Comex and activation team to drive impactful activations to build superior brands in the rural markets.
•    KPI Management: 
    Responsible for all Comex KPI like 3P FF, expansion, FFE, coverage for the rural markets for the region
Key Competencies:
•    Strong understanding of rural markets and sales dynamics
•    Expertise in distribution management and route-to-market strategies
•    Analytical skills to derive insights from market data.
•    Excellent communication, negotiation, and relationship-building skills
•    Proven ability to lead and inspire teams to achieve results.

Qualifications:
•    Bachelor’s/master’s degree in business administration, Marketing, or a related field
•    5-6 years of experience in FMCG sales, with at least 2-3 years in rural sales management
•    Track record of achieving targets in challenging rural environments

Other Details:
•    Reporting To: Direct Reporting to RRAM.
•    Location: Regional HQ with frequent travel to rural areas

Desired Competencies
Market Execution, Business Development, Channel Partner Management, Selling & Negotiation, Team Handling

Previous Experience Required:           
Experience in line sales in consumer industry experience. It would be preferred if the incumbent is handling similar roles.

What We Can Offer You 
Haleon dedication to the wellbeing of our employees is reflected in the benefits we offer; including healthcare for yourself and dependents, performance related bonus, long term incentives and a host of other flexible offerings you can tailor to your own preferences. We also offer a range of employee health and wellbeing programs including our truly unique Partnership for Prevention program, a global commitment by Haleon to provide all employees with up to 40 preventative healthcare services bringing to life our mission to: do more, feel better and live longer. 

Our Culture Supporting Your Future
Our aim is to create a work environment where you will be supported with development opportunities and a brilliant work/ Life balance. If you share our priorities of innovation, performance and trust and are motivated to contribute towards bringing the best to our customers, then we'd love to hear from you. We can offer you a collaborative and learning environment, where you will be supported with development opportunities and a brilliant work/life balance. We encourage all our employees to:

We offer you the opportunity to:
•    Play an important role in delivering our mission
•    Work in an environment where you realize your full potential
•    Achieve your career ambitions
•    Be proud of the difference you can make for customers 
•    Be well rewarded in terms of professional development, pay and benefits
•    Our goal is to be one of the world’s most innovative, best performing, and trusted healthcare companies. We believe that we all bring something unique to Haleon and when we combine our knowledge, experiences, and styles together, the impact is incredible. Come join our adventure at Haleon where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

Apply now to hear more about this role and our journey changing the future of everyday health.  
With our passion, knowledge and expertise alongside our category leading brands such as Crocin, Sensodyne, Voltaren and Centrum, we’re uniquely placed to grow a strong, successful business.


Diversity, Equity and Inclusion 
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us.

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