Senior Customer Growth & Commercial Development Manager

2 Months ago • 4-8 Years • Data Analyst • $194,100 PA - $291,100 PA

Job Summary

Job Description

The Senior Customer Growth & Commercial Development Manager at PlayStation will define and drive a customer-first commerce strategy, leveraging data-driven decision-making and personalization. This role involves close collaboration with marketing, product, and engineering teams to align capabilities and commercial objectives. Responsibilities include analyzing customer data, identifying growth opportunities, developing strategies to optimize lifecycle programs, and advocating for sustainable growth. The ideal candidate is commercially minded, customer-obsessed, highly analytical, and a skilled collaborator with experience in e-commerce, marketing, and data analytics.
Must have:
  • Define customer-first commerce strategy
  • Data-driven decision making & personalization
  • Collaborate with marketing, product & engineering teams
  • Analyze customer data & identify growth opportunities
  • Develop strategies to optimize lifecycle programs
  • Advocate for sustainable growth strategies
Perks:
  • Top-tier benefits package (medical, dental, vision)
  • Matching 401(k)
  • Paid time off
  • Wellness program
  • Employee discounts on Sony products
  • Bonus package (potential)

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Senior Customer Growth & Commercial Development Manager

San Mateo, CA (Collab), Remote

PlayStation is on a mission to redefine how we connect with our customers; to deliver meaningful, highly personalized experiences to millions of global players, to maximise their engagement, satisfaction and loyalty. 

We believe that the future of commerce lies in our ability to harness data and technology to make real-time decisions at scale – creating seamless and personalized experiences that drive sustainable commercial growth through customer lifetime value. 

As we invest in our data, AI and automation capabilities, we’re looking for a strategic and commercially minded Senior Customer Growth & Commercial Development Manager to join our Direct-to-Consumer Commercial Development Team.  

This role is perfect for someone who is passionate about customer behaviour, data-driven decision-making, and the power of personalization in driving long-term business success. You will tackle complex data challenges and drive relentless focus towards customer-centric technology solutions that enable customer and commercial growth across digital software and physical product business lines.  

You will strengthen the connection between commercial, marketing, product and engineering teams, building strong relationships to develop and evolve our customer-centric commerce capabilities and maximize the potential of our data, technology, and customer insights.  

You will shape how we connect thousands of creators with millions of players, and maximize discovery of their next perfect gaming experience. 

What You’ll Do: 

  • Define and drive a customer-first commerce strategy, ensuring personalization and data-led decision-making are at the heart of our approach. 
  • Work closely with marketing, product, and engineering teams to align capabilities and commercial objectives. 
  • Analyze existing customer data and commerce capabilities, identifying opportunities to gain more customer insight, target more effectively, communicate with greater relevance across channels, automate for scalability, tangibly measure performance against commercial outcomes, and optimise approaches. 
  • Think strategically and holistically to align commercial ambitions and define what is required to evolve our capabilities, ensuring we continue to drive customer satisfaction and lifetime value across all business lines. 
  • Develop strategies to further integrate marketing and commercial efforts to optimize lifecycle programs, experimentation efforts to identify and realize revenue growth opportunities, and measurement efforts to optimize investment. 
  • Advocate for long-term, sustainable growth strategies that balance short-term wins with long-term customer engagement. 
  • Support D2C strategic planning and annual goal-setting processes, to articulate customer-centric strategies and drive cross-functional alignment. 

 

What We’re Looking For: 

  • Commercially minded you have a strong understanding of how marketing, product, and data come together to drive growth. 
  • Customer-obsessed – you place the customer at the heart of everything, shaping the strategies we design, the data we utilise, the technologies we put in place, the experiences we deliver, and the outcomes we seek. 
  • Highly analytical – you have a strong ability to source and interpret data, surface insights, evaluate statistical and analytical approaches and make data-informed, strategic recommendations. 
  • Art & Science – you are able to collaborate and experiment with analytics, data science and engineering teams to closely connect predictive modelling and machine learning with customer, commercial and marketing applications. 
  • Digital and data native – you understand the opportunities, limitations and ethical imperatives of customer data. 
  • Natural collaborator – you are able to navigate complex organizations, influencing across teams and senior stakeholders. 
  • Agile – you use initiative to find opportunities and forge a path to success, balancing quick wins and business realities with long-term value creation. 
  • You have rich experience in ecommerce, marketing, lead generation, technical CRM, digital transformation, or related fields, ideally within commercial-focused roles. 
  • You are an expert in Excel, and a power user of enterprise analytics and marketing analytics tools. 
  • You have a passion for entertainment, ideally video gaming, with understanding of content, and competitive market dynamics. 

 

#LI-BR1

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role
is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$194,100 - $291,100 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Similar Jobs

Definitive Healthcare - Senior Data Scientist

Definitive Healthcare

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Microsoft - Data Scientist II

Microsoft

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Netflix - Senior Researcher - Product Experience (Live)

Netflix

Los Gatos, California, United States (On-Site)
6 Months ago
Tripledot Studios - Senior Product Manager

Tripledot Studios

Australia (Hybrid)
3 Months ago
ByteDance - Senior Data Scientist

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
SciPlay - Senior Business Intelligence Developer

SciPlay

Austin, Texas, United States (Hybrid)
3 Weeks ago
The Gang - Game Analyst

The Gang

United Kingdom (Hybrid)
2 Weeks ago
G5 Games - Strategic Product Analyst

G5 Games

Astana, Astana, Kazakhstan (Remote)
2 Weeks ago
Trend Micro - (Sr.) Data Engineer/AI Trainer

Trend Micro

Taipei City, Taiwan (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Google - Student Researcher, BS/MS, Winter/Summer 2025

Google

Mountain View, California, United States (On-Site)
5 Months ago
Netflix - Technical Solutions Lead, Talent Analytics

Netflix

Los Gatos, California, United States (Remote)
2 Weeks ago
Balbix - Staff AI Engineer

Balbix

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Microsoft - Principal Applied Science Manager

Microsoft

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
PwC - ID FY24 - Associate - Strategy & Operations - Talent Pool

PwC

Jakarta, Jakarta, Indonesia (On-Site)
7 Months ago
Rackspace Technology - Practice Manager, Data Science, AI and ML

Rackspace Technology

San Diego, California, United States (Remote)
1 Month ago
GoMotive - Director of Product Management, AI

GoMotive

United States (Remote)
2 Months ago
Truecaller - Senior ML Engineer

Truecaller

Stockholm, Stockholm County, Sweden (On-Site)
5 Months ago
Lifelancer - QA tester

Lifelancer

Surat, Gujarat, India (Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Aliso Viejo, California, United States

PlayStation Global - Senior Procedural Technical Artist

PlayStation Global

Los Angeles, California, United States (On-Site)
1 Month ago
Google - Policy Escalation Specialist, Rapid Response

Google

San Bruno, California, United States (On-Site)
2 Weeks ago
The Walt Disney Company - Senior Manager, Communications - OTE & Disney Accelerator

The Walt Disney Company

Burbank, California, United States (On-Site)
2 Weeks ago
Valve corporation - Steam Database Administrator

Valve corporation

Bellevue, Washington, United States (On-Site)
5 Months ago
Nintendo - Technology Engineer (Retro Studios)

Nintendo

United States (Remote)
9 Months ago
Zones - Client Solution Architect

Zones

Chicago, Illinois, United States (Remote)
1 Month ago
Mashgin - Deployment Engineer - Georgia

Mashgin

Atlanta, Georgia, United States (Remote)
6 Months ago
Trek - Sales Associate - Part Time

Trek

Austin, Texas, United States (On-Site)
2 Months ago
Google - Regional Product Lead, Advanced Measurement

Google

San Francisco, California, United States (On-Site)
2 Weeks ago
Nintendo - Associate Training Specialist

Nintendo

Redmond, Washington, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Data Analyst Jobs

Wargaming - Game Data Analyst (World of Tanks)

Wargaming

Vilnius, Vilnius County, Lithuania (On-Site)
5 Months ago
The Walt Disney Company - Senior Data Engineer

The Walt Disney Company

Santa Monica, California, United States (On-Site)
2 Weeks ago
Google - Technical Sales Specialist II, Data Analytics, Google Cloud

Google

Montreal, Quebec, Canada (On-Site)
2 Weeks ago
Gaming Innovation Group  - Big Data Engineer

Gaming Innovation Group

Manchester, England, United Kingdom (Hybrid)
1 Month ago
Wargaming - Game Data Analyst (World of Tanks)

Wargaming

Prague, Prague, Czechia (On-Site)
2 Months ago
Rovio Entertainment Corporation - Lead/Principal Data Engineer

Rovio Entertainment Corporation

Uusimaa, Finland (Hybrid)
1 Month ago
Crunchyroll - Senior Data Engineer - Platform Engineering

Crunchyroll

San Francisco, California, United States (Remote)
4 Months ago
PlayStation Global - Senior Customer Growth & Commercial Development Manager

PlayStation Global

London, England, United Kingdom (Hybrid)
2 Months ago
Playrix - Senior Data Analyst (Attribution)

Playrix

Ireland (Remote)
6 Months ago
Tencent - Marketing Data Analyst (深圳)

Tencent

Shenzhen, Guangdong Province, China (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

Carlsbad, California, United States (On-Site)

Carlsbad, California, United States (On-Site)

California, United States (Hybrid)

Los Angeles, California, United States (Remote)

Aliso Viejo, California, United States (On-Site)

London, England, United Kingdom (On-Site)

San Mateo, California, United States (On-Site)

Petaling Jaya, Selangor, Malaysia (On-Site)

Helsinki, Uusimaa, Finland (On-Site)

Helsinki, Uusimaa, Finland (On-Site)

View All Jobs

Get notified when new jobs are added by PlayStation Global

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug