Senior Licensing Manager at tonies studios in Düsseldorf, North Rhine-Westphalia, Germany

Job Summary

Job Description

The Senior Licensing Manager will be responsible for overseeing international licensing contracts, managing relationships with licensors, and acting as an internal stakeholder for all licensor matters. This includes royalty reporting, retail/sales activation, marketing and promotional activities, and navigating music rights and relationships with collecting societies. The role requires strong negotiation skills, experience with legal teams, and the ability to handle complex legal language. The ideal candidate will have at least 10 years of experience in the licensing/entertainment industry, preferably with experience in audio or music content and a proven track record in handling international licensing contracts.

Must have:

10+ years licensing/entertainment experience
Negotiation & licensing business expertise
Royalty & P&L management
Legal team collaboration
International contract handling
Self-organized & task prioritization

Good to have:

Audio/music content experience
Existing licensor contacts

Perks:

Global Teamwork
Flexible work arrangements
Mobility options (transport, parking, bike leasing)
Enhanced Security (pension, insurance)
Generous paid leave & toniecation days
Continuous Learning & individual learning budget
Language learning app & meditation app access
Tonies product discounts

4 skills required

4 skills required for this role

Add these skills to join the top 1% applicants for this job

communication

budget-management

talent-acquisition

team-management

Job Details

About tonies:

tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.

Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

Tonies is one of the fastest growing brands in the entertainment industry and has grown its licensing and partnerships business tremendously in the past couple of months and years and is looking for a new member of its global licensing team. This position is created to ensure solid partnerships with licensors across all tonies markets and to talk to all partners on senior management level. This global role is both focused on the external partnerships described and internal stakeholders at the same time.

Your tasks and responsibilities will include:

You are owner of international licensing contracts and champion every step from identifying, onboarding and hosting our international licensors.
You are able to act as internal stakeholder for all licensor matters such as royalty reporting, retail/sales activation, marketing and promotional activities, approval processes in production and product development process.
You are key stakeholder for finance and strategy teams for licensor reporting and to translate Tonies needs and requirements in various markets towards the licensors.
You will work on various licensing topics, franchises and internationally and are able to identify and prioritize and support other departments, team members and Tonies in general.
You will manage music rights and navigate relationships with collecting societies to ensure compliance and efficient management of music licensing agreements.

What we are looking for:

You have at least 10 years of experience in the licensing/entertainment industry. In a perfect world with previous contacts to either audio or music content.
You are experienced in negotiations and all aspects of the licensing business, royalties as well as full licensing P&L.
You have worked with legal teams before and are able to process complex legal language in english.
You are self-organized and able to handle and prioritize various tasks of the licensing-chain.
You are proficient in english and have a proven track record in handling international licensing contracts.

Why tonies?

Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Lisa Weyers
Recruiting & Onboarding Partner

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