Senior Manager, Customer Marketing

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

SurveyMonkey is on an exciting product-led growth (PLG) journey, and we’re looking for a customer-obsessed leader to be our Senior Manager of Customer Marketing! Our users LOVE SurveyMonkey, and with the right programs, they can be our biggest advocates and a major growth engine. Reporting to the Senior Director of Product and Lifecycle Marketing, you’ll lead an energetic team focused on customer education, expansion, and advocacy. From driving adoption and boosting satisfaction to growing accounts and turning fans into brand champions, you’ll be at the heart of it all. If you’re a strategic thinker, inspiring leader, and natural storyteller with a passion for SaaS and all things customer, we want to hear from you!

What you’ll be working on

• Build a vision and strategy for customer marketing, including journey mapping and key touchpoints to enhance experience and impact.
• Create compelling customer narratives via testimonials, case studies, UGC, and speaking engagements.
• Collaborate with marketing, sales, and CS to integrate customer stories across campaigns.
• Establish a brand ambassador program to empower advocates to share best practices and host events.
• Oversee/optimize customer reviews on G2, TrustPilot, and Gartner to boost brand reputation.
• Lead customer education initiatives, including video & written content creation and a certification program.
• Execute cross-sell/up-sell campaigns across email, social, paid, webinars, and in-product channels. 
• Grow SurveyMonkey's YouTube channel focused on organic reach and engagement.
• Formalize “surprise and delight” programs like gifting and customer awards.
• Manage customer marketing budget, reporting, and ROI analysis with finance/analytics.
• Lead and grow a high-performing, curious, creative, and improvement-driven team.

We’d love to hear from people with

• 8+ years in B2B SaaS with expertise in customer education, expansion, and advocacy
• 4+ years leading high-performing teams
• Proven impact on metrics like adoption, self-serve upgrades, and expansion pipeline
• Strong cross-functional collaborator with sales, CS, and marketing to scale customer programs and content
• Experience implementing customer education and community tech stacks
• Analytical skills with Salesforce, Tableau, and Amplitude preferred
• Strong communicator skilled at navigating global, complex organizations and driving alignment

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

Why SurveyMonkey? We’re glad you asked 

SurveyMonkey is a place where the curious come to grow.  We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund. 

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.