Shop Tab Strategist

2 Months ago • 3 Years + • Monetization

Job Summary

Job Description

The Shop Tab Strategist will leverage ByteDance's resources to drive growth in e-commerce campaigns. Responsibilities include analyzing key metrics (user entry rate, conversion rates), identifying opportunities and risks, collaborating with cross-functional teams (Product, UG, Campaign, Category, Creators), and optimizing the consumer experience to improve ROI. The ideal candidate understands industry trends, integrates consumer, product, and merchant support strategies, and encourages seller investment in ShopTab to increase transaction volume and revenue. Experience in e-commerce, recommendation systems, search, or creator channels is crucial. Strong analytical skills, proficiency in SQL, Excel, and PowerPoint are required. The role involves developing proposals, tracking results, and working in a dynamic, fast-paced environment.
Must have:
  • E-commerce experience (3+ years)
  • Analytical skills & problem-solving
  • Collaboration with cross-functional teams
  • Metric analysis (Conversion, entry rates)
  • Proficiency in SQL, Excel, PowerPoint
Good to have:
  • Direct e-commerce industry experience

Job Details

Responsibilities
About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe ByteDance is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making ByteDance the commerce channel of choice for merchants, creators, and affiliates. Responsibilities - Familiar with different kinds of e-commerce scenarios, with experience in recommendation, search, channels or creators. Able to leverage Shoptab resources to drive growth in campaigns - Familiar with key metrics such as user entering rate and conversion rates, capable of breaking down these metrics to influencing factors, spotting opportunities and risks, collaborating with cross-functional teams to find solutions, optimizing the consumer experience and improving ROI Performance - Possess an understanding of industry trends, able to integrate consumer strategies, product strategies, and merchant support strategies to encourage sellers to invest more in Shoptab, thereby driving transaction volume growth and revenue in the industry - Collaborate with cross-functional teams including Product, UG, Campaign, Category teams, and Creators to effectively identify requirements, formulate the proposal and follow up on results
Qualifications
Minimum Qualifications - Minimum Bachelor's degree or above - 3+ years of experience in Ecommerce or Brands - Collaborative and open to changes and challenges Preferred Qualifications - Direct experience in the eCommerce Industry - Strong analytical skills, hypothesis-driven, structured and methodical problem solver - Proficient in SQL, Excel and Power Point
Job Information
About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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About The Company

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

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