Sr. Manager, Battlefield Performance Media

The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Sr. Manager, User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the Battlefield Franchise. 

Responsibilities

• Lead a high-performing team of data-driven marketers specializing in user acquisition for Battlefield on PC, console and mobile

• Seek out performance media solutions to critical business problems to help us grow and achieve our goals

• Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies 

• Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns

• Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.

• Lead ROAS target setting with the FC studios and commercial teams to hit games’ top and bottom line returns. 

• Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.

• Change agent for advertising partner roadmaps to better meet business demands

• Improve strategies to grow and maximize revenue for titles 

• Craft clear data-driven narrative to senior management 

Requirements

• 8+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games 

• 3+ years of experience in leadership/team manager role

• Experience managing AAA game media budgets 

• Ownership, accountability & ability to solution complex problems.

• In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.

• BA/BS Degree in marketing/finance or equivalent quantitative field

• Passion/knowledge for video games