Sr. Marketing Operations Specialist

This position can be hired remotely anywhere within the U.S.

Optiv is seeking an experienced Senior Marketing Operations Specialist to help drive Optiv’s marketing programs and efficiencies. The ideal candidate will be a detail-oriented leader who excels in an operational environment. They will be Marketo certified with working experience in a variety of MarTec platforms (Marketo, Salesforce, Bizible, 6sense, etc.). This individual will be skilled in building, launching, and reporting on campaigns using a variety of systems. The right professional will possess strong analytical skills and will strategically collaborate with our demand generation and events teams to create integrated campaigns that align with company goals.

How you'll make an impact

• Share responsibility for the end-to-end ownership and management of the marketing technology stack, including (but not limited to): Marketo, Salesforce, Marketo Measure (formerly Bizible), 6sense.
• Collaborate with the operations team to define team processes, hand-off points, document workflows and agreed upon service level agreements.
• Collaborate with marketing managers and key stakeholders to create strategic campaigns integrated across a variety of marketing tactics.
• Conduct quality assurance checks on incoming projects, reviewing campaigns/emails/lists/programs and landing pages for accuracy.
• Assist in training and support of marketing team members that work in Marketo.
• Analyze, identify, and pull segmented lists based on demographics and behaviors, informed by a variety of systems (6sense, SFDC, Marketo).
• Lead A/B testing, performance optimization and campaign enhancement efforts, including strategic evaluation of campaign performance.
• Establish and contribute to ongoing tracking and reporting efforts to monitor campaign effectiveness and pipeline impact of marketing programs.

What we're looking for

• Bachelor’s Degree from four-year college or university.
• 3-6 years of B2B marketing experience required, preferably in operations.
• Marketo certification and at least 3+ years’ experience in Marketo.
• Understanding of and experience with Salesforce CRM.
• A solid understanding of how ABM programs work and experience with at least one ABM platform (6sense, Demandbase).
• Proven ability to manage details on multiple projects simultaneously.
• Experience architecting and supporting marketing automation campaigns, and managing their associated assets (forms, landing pages, templates, integrations, etc.).
• Experience with lead routing and lead scoring.
• Strong analytical and problem-solving skills. Impeccable attention to detail.
• Excellent written and verbal communication skills required.
• Strong understanding of digital marketing and event marketing best practices and principles.
• Experience with sales enablement and a sales enablement tool like Outreach/Salesloft a plus.
• Proficiency with HTML, CSS and JavaScript plus.
• #LI-JL1

What you can expect from Optiv

• A company committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups.
• Work/life balance
• Professional training resources
• Creative problem-solving and the ability to tackle unique, complex projects
• Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
• The ability and technology necessary to productively work remotely/from home (where applicable)

EEO Statement

Optiv is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age 40 and over, marital status, genetic information, national origin, status as an individual with a disability, military or veteran status, or any other basis protected by federal, state, or local law.

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