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Technical Product Manager, AdTech/Medscape

New Jersey, United States (Hybrid)

Technical Product Manager, AdTech/Medscape

1 Month ago • 4-6 Years • Product Management

About the job

6 skills required for this role

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sql

leadership

business-strategy

innovation

account-management

revenue-growth

Job Description

As a Technical Product Manager at Medscape, you'll lead implementation and enhancement of digital advertising and media solutions. Responsibilities include working with stakeholders to understand client needs, running POCs, collaborating with UX/Engineering on new products and features, defining technical requirements, and working with product management and marketing for product launches and adoption. You will manage the productionization of high-quality HCP and DTC segmentation, search activation rollout, and the release of Moments. A strong technical background and analytical approach with a revenue growth focus are essential.

Must have:

4-6 years experience product managing an adtech product
Experience with DSP, DMP, SSP, ad server, or programmatic adtech
Analytical approach with revenue growth focus
Strong technical background, SQL proficiency
Ability to simplify complex information for non-engineers

Good to have:

Experience with health marketing
Understanding of data providers and identity solutions
Knowledge of BI platforms

Perks:

Comprehensive healthcare
401k Match
Paid parental leave
Tuition assistance
Wellness program
Volunteer opportunities

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Description

Position at WebMD

About Us:

Medscape.com is a leading provider of comprehensive medical information, educational resources, and professional engagement for healthcare professionals. As a prominent player in the medical content publishing and marketing platform industry, we serve a diverse audience of physicians, healthcare professionals, and pharmaceutical clients globally. Our mission is to empower medical professionals with the knowledge and tools they need to provide exceptional patient care and make informed clinical decisions.

Technical Product Manager, Medscape

We are looking for a Technical Product Manager, Medscape to join our brilliant Product team at Medscape as part of a new unit focusing on commercial product innovation!

Our Product Managers relentlessly pursue increased adoption of our platforms by listening to user feedback and ideating new ways to help clients achieve their goals. They constantly monitor both market feedback and product usage to better understand how our clients use the platform today and where we can evolve to capture new opportunities.

As a Technical Product Manager, Medscape, you will lead the implementation and enhancement of new and existing capabilities across Medscape’s commercial product portfolio, which is focused on digital advertising and media solutions. You will perform technical assessments of Medscape’s products and workflows (how is the product built, dependencies, etc.), leading discovery and PRD creation for Medcape offering re-platforming.

Our teams work hard, play hard, and enjoy each other’s company during both. Come join us and help make the next evolution of health marketing become a reality!

At Medscape, our Product Managers have five primary responsibilities:

Innovate and ideate with a constant focus on building new data-driven products that drive a sustained and competitive differentiation for PulsePoint in the market.
Articulate the vision in a compelling business case
Translate business strategy into the product roadmap, making critical decisions about what features to build and what order to build them in
Collaborate and communicate with various technical and business teams to launch seamlessly, collecting feedback from other teams & clients and integrating that feedback back into the roadmap.
And finally work with Marketing and Sales to develop compelling positioning, value proposition and selling tools.

An excellent Product Manager at Medscape keeps in mind the long-term vision of the product while driving short-term results, has the customer intuition to get there, and has the authority/integrity to lead the team along the way – very much a mini CEO when it’s done right.

What you’ll be responsible for:

Work with business stakeholders to dig deep into client needs
Run POCs and Pilots to assess the feasibility of bringing an idea to reality
Work with UX/Engineering team to design and build new products and features
Bridge the gap between product management and engineering by defining and articulating the technical requirements
Work with product management and marketing to bring your products to market and drive adoption
Note that this is an individual contributor role

What you’ll accomplish (subject to change):

Own the productionization of high quality HCP and DTC segmentation
Manage the rollout of Search activation
Manage the release of Moments

How your success will be measured:

Delivering on target while understanding business needs
Measuring the revenue growth directly created by new offerings and functionality
Contributing at least one R&D project per quarter

You will be closely collaborating with the following teams:

Engineering
Product Management
BI/Analytics
Account Management/Sales

What we’re looking for:

Minimum 4-6 years experience product managing an adtech product
Experience with DSP, DMP, SSP, ad server, or any other kind of programmatic or adtech product
Analytical approach to products and features with a strong focus on growing revenue
Strong technical background with the ability to write SQL for analysis
Ability to simplify complexities for non-engineers (sales, marketing, clients)
Decipher and eliminate ambiguities to drive clear, use case-backed, requirements
Willing and able to work hybrid at least 3 days a week in our Newark, NJ office (Office address: Newark, NJ office - 283-299 Market Street, 4th Floor, Newark, NJ 07102)

Preferred experience/knowledge:

Experience with health marketing
Understanding of data providers and identity solutions/concepts
Knowledge of BI platforms

Why Join Us:

Opportunity to make a significant impact in the healthcare industry
Collaborative and innovative work environment
Competitive compensation and benefits package
Professional growth and development opportunities

What we’ll give to you:

Comprehensive healthcare with medical, dental, and vision options; we also provide you with paid life & disability insurance at no cost to you
401(k) Match
Generous paid vacation and sick time
Paid parental leave & adoption assistance
Annual tuition assistance
Better Yourself Wellness program
Group volunteer opportunities and fun events
A referral bonus program -- we love hiring referrals here!

And there’s a lot more!

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

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