Associate Marketing Manager

2 Months ago • 5 Years + • Marketing

Job Summary

Job Description

The Associate Marketing Manager at Disney Consumer Products will develop and execute impactful marketing campaigns across online and offline channels. This role involves collaborating with licensees, agencies, and internal teams to plan and implement social media initiatives and joint promotions with other Disney divisions (Studio, Disney+, Games, and Integrated Marketing). Responsibilities include project management, setting clear objectives, coordinating stakeholders, and delivering results. The ideal candidate possesses strong B2C marketing experience with major consumer brands, understanding of licensing and retail, and proven success in building relationships and managing multiple projects.
Must have:
  • Bachelor's degree in relevant field
  • 5+ years B2C marketing experience
  • Project management experience
  • Brand collaboration experience
  • Excellent communication skills
Good to have:
  • Experience with major retail channels
  • Knowledge of licensing and retail business
  • Understanding of consumer trends

Job Details

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

About the Role:

Associate Marketing Manager, Disney Consumer Products, will develop and implement marketing strategies and manage promotions / campaigns, with the aim to enhance Disney’s brand value, expand consumer touch point, and drive business growth & sales.

What You Will Do:

  • Develop and execute impactful marketing campaigns in close collaboration with major online/ offline channels, key licensees, and campaign organizers
  • Plan and implement comprehensive social marketing initiatives with key licensees, agencies, and internal social media teams
  • Manage marketing campaigns as a project manager: set a clear objective, coordinate with stakeholders, address challenges, and deliver results  
  • Partner with cross-functional business team (Studio, Disney+, Game, and Integrated Marketing, APAC franchise team) to execute successful joint promotions

Required Qualifications & Skills: 

  • Bachelor’s degree in business administration, marketing, management or related field  
  • Minimum 5 years of experience in B2C marketing preferably with a major retail channel, social media platform, or direct-to-consumer brand
  • Project management experience in a cross-functional organization structure
  • B2C marketing campaign experience with major consumer brands; experience in brand collaborations, on/offline events, or BTL promotions is a plus.
  • Knowledge of licensing and retail business, with a deep understanding of consumer trends.
  • Demonstrated success in building relationships across all levels of an organization
  • Ability to manage multiple projects and drive results, with a strong “partnership” mentality  
  • Strong planning and execution skills, able to handle multiple tasks with minimal supervision.
  • Excellent communication skills, both written and verbal
  • Team player and able to work under high pressure
  • Problem solving skills: able to resolve issues independently and communicate solutions effectively
  • Creative thinking with a passion for delivering best-in-class marketing campaigns
  • Excellent verbal and written English communication skills
  • Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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