Cluster Expert Manager

The purpose of this role is to drive healthcare professionals’ endorsement of Haleon brands. This role combines responsibility for setting up cluster and country strategy based on Export Markets one and its excellent implementation.

The person constantly provides local insight and input while also effectively translating content and plans into the local context to ensure a smooth strategy implementation. Cluster Expert Manager cooperates closely with local Digital Activation Manager, F2F Engagement Expert Manager, as well as Country Sales Managers and Marketing Managers to deliver highly effective and business impactful plan for expert activities.

Expert Marketing Manager focus is on right understanding HCPs insights, right claims and channels choice for expert activities by brand.

Key Responsibilities:

• Understand expert local insights and key barriers of Haleon brands advocacy.

• Understand competitive activities and their impact on expert advocacy in Cluster.

• Defining top claims and RTBs required to deliver right mindset shift per target and segment, as well as delivery of Advocacy KPIs

• Definition of the most effective connection channels with defined HCPs targets. Close co-operation with Marketing, Sales and F2F Expert Engagement team, including (and not limited to): face to face, digital, conferences, events

• Close co-operation with CEE Expert Lead to understand key global/ CEE learnings.

• Understand objectives and content of globally and CEE developed toolkits. Understand opportunities and challenges with using those locally.

• Adapt global/ CEE toolkits to local needs.

• Where required, deliver local expert marketing toolkits, if global/ CEE ones do not meet specific local requirements.

• Oversees and constantly optimizes the expert budget and budget phasing for the country/cluster.

• Participates at F2F Expert Engagement briefings and seeks constant feedbacks and understanding of local expert insights

• Participates in Export Markets Business Reviews and collaborates with marketing teams/ BU to identify and approve mitigating actions to deliver Brand/Brands financial commitments.

• Effectively influences a number of stakeholders to ensure buy-in to recommended strategies and plans

• Engages and energizes internal and external stakeholders on the Expert strategy and marketing plans for a the cluster

• Builds powerful relationships with Marketing, Medical and CEE Marketing Team

Requirements

• University Degree preferably in Healthcare or Life Sciences

• Fluent English

• Minimum 8 years of experience in expert marketing or marketing with Consumer Healthcare or FMCG companies, developing and implementing expert strategies & plans

• Experience in cross-functional cooperation with commercial, marketing functions

• Knowledge of expert trends and solutions on the BU level and cluster/country level

• Experience managing and cooperating with agencies and vendors

• Proven track record of influencing senior stakeholders in an organization.

• Proven track record in matrix organization

• Proven track record of problem solving

• Strong relationships building

• Being bold in moving things forward, pragmatic in turning data into actions, brings outside in

• Strong commercial and financial acumen

• Results driven, resilience, problem solving and decision making

#Li-hybrid

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.