Copywriter

About Sky Mavis

Sky Mavis, the pioneer behind the blockchain game Axie Infinity, is revolutionizing the virtual gaming world with innovative technology and infrastructure. We are committed to fostering a dynamic and inclusive work culture where individuals can bring their authentic selves to the table. As a team of entrepreneurial disruptors and gamers, we are driven by a shared passion for making a meaningful impact and embracing the challenges and critiques that come with being at the forefront of technological advancement.

About the Sky Mavis Growth Team

The Sky Mavis Growth team is an agile group of Web3 enthusiasts responsible for Sky Mavis, Axie Infinity, and Ronin public-facing communications. We support the promotional efforts of first-party products like the Ronin Wallet as well as those of third-party partners like Ragnarok: Monster World and Coinbase. Our team is based in APAC and North America, which enables near-24/7 coverage of social channels including the Ronin blog, the Axie Infinity Substack, X (formerly Twitter), Discord, Facebook, Instagram, and YouTube. 

About the role

The Copywriter will be responsible for drafting a variety of public-facing communications for publication on the aforementioned channels. This can include a regular cadence of CTA-driven blog posts, long-form technical articles up to 2,000 words, and short-form social copy with accompanying visual assets. The Copywriter will work alongside the Senior Copywriter, other Growth team members, and the Graphic Designers to produce these deliverables.

Responsibilities

• Partner with the senior copywriter to ensure a cohesive brand tone across all content pieces.
• Translate direction and key points from briefs into engaging and effective copy concepts.
• Create captivating content around the web3 games and dApps joining the Ronin ecosystem.
• Collaborate with our product and blockchain research teams to develop thought leadership pieces that position Ronin as the industry leader.
• Craft messages that resonate with our target audience across various community funnels and touchpoints.
• Collaborate with cross-functional teams, including Games Publishing, Ecosystem, Product, Design, and Blockchain research teams to execute content strategies effectively.
• Conceptualize, write, and edit compelling copy for campaign assets, such as marketing collateral, infographics, web copy, social media, and email.
• Actively participate in strategic brainstorming to uplevel our overall narratives.

• A bachelor’s degree or equivalent in content-related fields such as PR, creative writing, communications, media production, etc.
• Strong web3 technical writing experience, with a focus on communicating complex concepts in clear, accessible language for diverse audiences.
• Familiarity with (or a strong willingness to learn about) gaming, NFT, and Web3 culture to support effective and relevant content coverage.
• PR writing experience is a significant plus.
• Adaptable writing style to convey the right message across various topics; comfortable using AI tools but never copy-pasting.
• Willingness to learn about gaming, NFT, and culture is a must-have; experiencing existing end-user experiences is essential.
• Based in the Asia timezone, preferably candidates who have work permit in Vietnam or Singapore.
• Skills:
• Strong written communication skills
• Willingness to learn about web3 and the intricacies of the Axie and Ronin communities
• Gaming
• Based in an APAC-friendly timezone
• Data analysis skills like Python, R, SQL, etc are a plus
• Attitude:
• You have a “let’s get the job done” mentality.
• You take pride in the quality of your writing.
• You’re open-minded to diverse perspectives and directions.
• You’re friendly and collaborative in group settings.
• You can voice concerns with tact and brainstorm actionable steps.
• You appreciate unorthodox solutions to conventional problems.
• You’re curious and optimistic about crypto.

• A front-row seat to one of the most exciting blockchain projects that make positive impacts in changing many people’s lives globally.
• A fast-paced, young, active, and fun working environment where everything revolves around games and cute species.
• Give you freedom & ownership of your work.
• You’ll acquire new skills as we usher in a new era of ownership.
• Embrace your nature as a gamer. (Why else would you want to join us?)
• Help you to give your family the security that they deserve.