Customer Marketing Manager

COMPANY OVERVIEW

Domo's AI and Data Products Platform lets people channel AI and data into innovative uses that deliver a measurable impact. Anyone can use Domo to prepare, analyze, visualize, automate, and build data products that are amplified by AI.

POSITION SUMMARY

This role is required to be in office 5 days a week.

The Customer Marketing team at Domo is seeking a dynamic and experienced Manager of Customer Marketing to join the team. This role is ideal for a motivated professional who thrives on building meaningful customer relationships and creating impactful programs that drive marketing and customer adoption. The Manager of Customer Marketing will collaborate across marketing, sales, and customer success to develop and implement strategies that transform customers into brand ambassadors and ensure a world-class marketing experience. This role bridges the gap between program coordination and strategic leadership, making it perfect for someone eager to influence customer outcomes while managing scalable initiatives. 

KEY RESPONSIBILITIES

• Collaborate to manage customers through the reference lifecycle, including identifying potential advocates, capturing compelling stories, nurturing relationships, and tracking participation records;
• Build and execute customer lifecycle marketing strategies to influence customer adoption, increase product utilization, and strengthen engagement at all lifecycle stages;
• Use data-driven insights to design and deploy targeted campaigns that drive adoption during onboarding, upsell, and renewal opportunities;
• Maintain, organize, and optimize the customer reference repository, ensuring its effectiveness for fulfilling requests and tracking key metrics;
• Identify, recruit, and cultivate relationships with strategic customers to expand the pool of top advocates and provide experiences that foster loyalty and collaboration;
• Develop initiatives and programs to incentivize, reward, and recognize top advocates to maintain long-term partnerships and increase customer participation;
• Collaborate internally to support sales and marketing teams by providing resources for reference calls, speaking engagements, RFPs, awards, analyst briefings, and press opportunities;
• Act as an internal and external advocate for the Customer Marketing program, educating stakeholders across regions and departments on the program's value and impact;
• Support Domo's analyst relations program by recruiting customer participants for briefings, surveys, and other research opportunities;
• Ensure alignment between customer marketing initiatives and broader marketing and sales strategies to influence revenue growth and retention;
• Regularly deliver reports with metrics that measure the success and impact of programs, ensuring visibility and continuous improvement; 

JOB REQUIREMENTS 

• 3-5 years of experience in customer marketing, customer success, marketing, or a related field;
•  Proven ability to manage and grow customer programs, with a focus on relationship-building and engagement;
•  Strong project management and organizational skills to oversee multiple programs and initiatives simultaneously;
•  Demonstrated ability to collaborate across teams and functions, including sales, marketing, customer success, PR, events, and analyst relations;
•  Strategic thinker with a data-driven approach to designing programs that support both customer success and business objectives;
•  Excellent communication and interpersonal skills, with a talent for building lasting relationships with customers at all levels;
•  Bachelor's degree or equivalent experience.

PREFERRED SKILLS

• Experience with customer lifecycle marketing and knowledge of best practices for driving adoption and engagement;
• Familiarity with customer reference, review, or marketing platforms and tools;
• Passion for customer marketing and a commitment to creating positive experiences.

LOCATION: American Fork, UT

BENEFITS: https://www.domo.com/company/careers/culture 

Domo is an equal opportunity employer.

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