Digital & Social Media Coordinator

2 Months ago • 3 Years + • Social Media

Job Summary

Job Description

The Digital & Social Media Coordinator will play a vital role in growing Disney's social media presence and brand reach. Reporting to the Digital Media Manager, this role requires on-site work (4 days/week) and will involve leading agencies (social media, creative, etc.), collaborating with internal teams (marketing, programming), and focusing on audience engagement and content creation. Responsibilities include managing social media campaigns, analyzing performance data (Google Analytics, Business Manager, Emplifi), coordinating with global teams, and ensuring website functionality. The ideal candidate possesses advanced social media expertise (Meta, YouTube, TikTok), experience in digital marketing campaigns (influencer marketing, media planning), strong communication skills, and a passion for the entertainment industry.
Must have:
  • Advanced social media experience (Meta, YouTube, TikTok)
  • Experience in digital marketing campaigns
  • Strong analytical skills & reporting tools expertise
  • Excellent communication & collaboration skills
  • Editorial discipline and understanding of TV/OTT platforms
Good to have:
  • Passion for Disney brands
  • Experience in entertainment or media industries

Job Details

Job Summary:

About the Role & Team

Social media, digital marketing, coordination with 3rd parties, and internal global and local departments are the most crucial key elements.

This position will take an active role in social media growth, engagement, and brand reach on digital media!

This role will require you to be onsite 4 days a week with one day working from home.

What You Will Do

  • Report to Digital Media Manager.

  • Lead the agencies (social media, creative, post-production, influencer, and media buying agencies) and coordinate producers and internal collaboration with marketing, programming, and regional social media teams to deliver excellent results.

  • Focus on audience growth and engagements with phenomenal content on social media.

  • Generate positive and impactful conversations, and social buzz around the title and champion a fandom for both the title and our brands.

  • Build positive relationships with cross-functional partners such as social platforms, content creators, and producers.

  • Follow the local, global, and regional delivery, localization, and approval processes for digital marketing and social media.

  • Work closely with media agencies for Always On and campaign-based digital media plans, following all the creative and operational processes.

  • Analyse digital media reports with the performance marketing coordinator.

  • Track invoices for the budgets under responsibility.

  • Use social media analytics and reporting tools to build the accurate strategy.

  • Be accountable for checking FX’s websites daily if there is any bug or any vital info is missing and be in contact with the global team for custom pages and additional needs.

Required Qualifications & Skills

  • Advanced experience on main social media platforms such as Meta, YouTube, and TikTok.

  • Understand key measurement tools such as Google Analytics, Business Manager, and Emplifi.

  • Good knowledge of Excel and PPT.

  • Experience in creative digital campaigns, media planning, and influencer marketing.

  • Excellent business English both written and spoken.

  • Have editorial discipline and skills in understanding TV channels & OTT platforms.

  • Ability to make final touches on social media plans. Write captions or build content/campaign ideas when it is needed.

  • Bachelor's degree preferably in Marketing & Communication, Advertising or Media Studies.

  • A minimum of 3 of proven experience in social media and digital marketing, preferably in digital agencies responsible for entertainment brands or in the media industry.

  • Strong collaboration skills. Great colleague with positive interpersonal skills, easy-going, problem solver, and open for improvement.

  • Detail-oriented with the ability to multitask and prioritize to-do list in a high-volume environment.

  • Able to work with flexible TV & OTT dynamics with short deadlines.

  • Sophisticated creative thinking skills and a trend hunter.

Preferred Qualifications

  • Passion for Disney brands and its content.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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