Director, Growth Marketing

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive. 

Job Summary 

This is a key and senior role requiring a deep understanding of what it takes to engage clients through multiple digital channels. The Director of Growth Marketing will be responsible for planning, evaluating, executing, and measuring campaign performance, as well as enabling and operationalizing campaigns with Sales. The role contributes to overall business goals by driving and engaging in high-impact, multi-channel B2B marketing programs to exceed company lead, pipeline, and revenue goals for existing ROW customers. 

Key Responsibilities 

• Create, develop, and execute high-impact, multi-channel B2B marketing programs to exceed company lead, pipeline, and revenue goals for existing ROW customers. 

• Utilize the full range of marketing activities and tools to continuously improve lead volume and quality across multiple channels. 

• Collaborate with subject matter experts, partners, and other marketing team members to ensure world-class marketing materials and events are produced. 

• Work closely with the ROW Expand sales team to craft account-level marketing plans for top strategic accounts. 

• Work closely with Product Marketing to integrate FWI Poppulo product messages into marketing programs. 

• Track, measure, and report campaign performance against key business drivers. 

• Identify root causes of program performance issues and drive action plans for continual improvement. 

• Communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment and enablement including engaging with Product Management as well as Product Marketing to ensure product direction is aligned with GTM marketing/sales motions.

Technical Skills / Competencies 

• Strong expertise in planning, evaluating, executing, and measuring campaign performance. 

• Experience managing campaigns across Hubspot and Salesforce. 

• Hands-on ABM experience is a plus. 

• Passion for demonstrating ROI for marketing programs. 

• Excellent writing skills and a strong storyteller. 
• Digital marketing (i.e. ad-word buys

Education & Experience 

• 10+ years of demonstrated success in owning, leading, and managing demand generation programs in B2B organizations, with a preference for software/SaaS marketing experience. 

• Interested in data and analyzing the performance of campaigns and efforts. 

• Organized, detail-oriented, self-directed team player with a positive attitude. 

• Self-starter with energy, drive, and determination to accomplish goals and demonstrated ability to multi-task and stay focused. 

• Proven ability to build relationships across several stakeholders including sales, subject matter experts, services, and product marketing. 

Leadership Responsibilities 

• Plan and coordinate work activities, connecting the work of the team with the vision, goals, and success of the organization. 

• Nurture a culture of continuous improvement, agility, and resilience. 

• Establish key objectives/metrics to measure performance and ensure reports have the information, tools, and resources necessary to meet their goals. Identify and clear blockers, communicating changes in priority or focus in a timely manner. 

• Provide regular and continuous feedback concerning performance and apply appropriate performance interventions when needed. 

• Play a key role in the engagement and retention of direct reports, ensuring they feel supported, heard, and are given the appropriate level of autonomy. 

• Facilitate development conversations, encouraging reports to identify career goals and areas for growth, collaborating to establish development plans and encourage actions in support of their growth. 

Compensation

Annual base salary $130,000 - $160,000 plus variable USD Annual. The base salary range represents the low and high end of the Company's contemplated salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and geographic location. The salary is one component of Company's total compensation package for employees. Other rewards and benefits include variable compensation, short-term incentives, health insurance (several options to choose from), accident and life insurance, access to the best in class learning and development platforms, flexible work arrangement, to name just a few!

Why Join Us?

• An excellent workplace culture.
• Competitive salary with performance-related bonuses.
• Comprehensive medical insurance.
• Flexible working hours.
• Educational assistance programs.
• In-house soft skills training.

Who We Are

Named a Great Place to Work for seven consecutive years (2015–2021), Poppulo is one of Ireland’s fastest-growing technology companies. Our innovative communication software meets the needs of internal communicators in leading enterprises worldwide. Trusted by over 400 blue-chip and FTSE 100 organizations, including Boston Scientific, Telefonica, Rolls-Royce, Nestlé, Experian, and Johnson Controls, we help organizations inform, engage, and inspire their employees.

Join a company where our values—High Standards as Standard, Together We’re Better, Adapt to Succeed, Honesty Throughout, Be the Example, Don’t Just Work… Learn, and GET IT DONE—are at the heart of everything we do.

Poppulo is an equal opportunity employer.