Integrated External Relations Director

1 Month ago • 7 Years +

Job Summary

Job Description

The Integrated External Relations Director will be responsible for strategic communications, designing and implementing global campaigns to inform the public, stakeholders, investors, and societal audiences. This role involves building media and social media connections, managing Philips' newsroom, developing reputation campaigns with digital tools, and driving ROI. The candidate will need to create content and strategies that work over months, as well as developing content at high speeds. They should drive new ways of working across the communications value chain. The role involves creating, orchestrating and implementing reputation-focused campaigns that run over months, and developing and delivering fast-twitch content and story angles that play out over hours and days.
Must have:
  • 7+ years of communications and media relations experience
  • Experience with digital campaigning.
  • Strong communication and strategic plan development skills.
Good to have:
  • Understanding of regulated industries.
  • Knowledge of the Dutch media landscape.

Job Details

Job Title

Integrated External Relations Director

Job Description

Your challenge:

You will take end-to-end responsibility for strategic communications activities, designing and implementing campaigns that tell Philips’ story to key audiences across the globe with a focus on informed public, stakeholder, investor and societal audiences. You will play a key role in driving forward the transformation of our External Relations team in close partnership with the newly-appointed Head of External Relations.

Your role:

  • Building connections and trust with the broadest and most extensive media and social media ecosystem possible, including key global media contacts, influencers, paid media partners and emerging audiences.

  • Supporting the running of Philips’ busy newsroom, including media and influencer outreach and relationship-building.

  • Playing a leading role in developing and running integrated reputation campaigns using a range of digital tools and partnerships to tell captivating stories at the speed of news.

  • Creating, orchestrating and implementing reputation-focused campaigns that run over months, and developing and delivering fast-twitch content and story angles that play out over hours and days.

  • Driving ROI in everything you do, from securing top-tier media coverage, earned social media that draws attention and in the design of integrated, measurable corporate reputation campaigns.

  • Driving new ways of working across the communications value chain from audience definition and objective setting to content creation, activation, and project evaluation.

You're the right fit if:

  • You're a team player who is eager to learn and embrace new channels, partnerships and content formats as we transform our communications ecosystem 

  • You have at least 7 years of experience in communications and media relations, including exposure to digital campaigning experience

  • Your core skillset is in news generation, PR and media direct relationship management

  • You are a strong communicator able to develop and implement strategic communication plans that align with business goals, as well as leading their implementation, including hand-on work at a high level of quality

  • You speak native standard English and have a broad global perspective

  • Desirable: you understand regulated industries such as financial services, pharmaceuticals or healthcare. 

  • Desirable: you understand local Dutch media landscape

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

#LI-EU

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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