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Lead Marketing Analyst

United Kingdom (On-site)

Lead Marketing Analyst

1 Month ago • 5-7 Years • Marketing • Data Analyst

About the job

8 skills required for this role

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looker

data-visualization

python

sql

foundation

communication

alphabeta-testing

cross-functional

Job Description

As the Lead Marketing Analyst, you will define and drive a clear vision for the team, ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals. You will collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns. You will also develop and maintain data models and dashboards, conduct in-depth analysis of user acquisition campaigns, and provide guidance and mentorship to junior analysts.

Must have:

5-7 years proven experience in marketing analytics, with a focus on user acquisition in the gaming industry.
Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
High proficiency in statistical analysis
High proficiency in data visualization tools like Looker
Deep understanding of digital marketing channels, performance metrics, and attribution models
Excellent communication and collaboration skills
Strong project management skills
Proven experience in mentoring and guiding analysts
Passion for gaming and a keen interest in leveraging data and analytics to drive growth and success in the gaming industry.

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Who we are

At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.

We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we'll be making as well as the overall direction of the company. If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.

About the role

We are seeking an experienced Lead Marketing Analyst with expertise in Marketing Analytics to join our Analytics team.

As the Lead Marketing Analyst, you will play a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals

What you'll achieve

Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.
Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies .
Collaborate with the Engineering team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, app stores, MMPs, and other external platforms.
Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.
Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.
Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).
Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.
Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.

What you'll need to be successful

5-7 years proven experience in marketing analytics, with a focus on user acquisition in the gaming industry.
Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness)
High proficiency in data visualization tools like Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
Proven experience in mentoring and guiding analysts
Passion for gaming and a keen interest in leveraging data and analytics to drive growth and success in the gaming industry.

Why join us

There are many reasons to join us, but here are a few:

We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming

Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

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About The Company

Fortis Games

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Fortis is a global game studio with a mission to create worlds that matter — that challenge minds, build connections, and inspire communities. Founded by industry veterans, Fortis believes games have the ability to create a positive impact on society and culture, and now more than ever, those are the experiences players are looking for. With team members already in the US, UK, Canada, Romania, Portugal and Brazil, Fortis is growing and seeks the best of the best from around the world in order, regardless of location, to create a best-in-class games studio. Join us!