Marketing Lead, Squad Busters

Supercell is looking for a seasoned leader that has extensive experience in marketing, thrives in a multifunctional and uber collaborative environment, and is obsessed with providing the best player experience possible. The Marketing Lead will be a part of a live game team, and will make sure that we have a strong marketing vision for the game in order to provide memorable experiences that last forever for our players.  

The candidate will be able to develop a high-level marketing strategy, contribute to the overall roadmap for Squad Busters, and play key role in representing the audience and outside-in perspective on the Squad Busters leadership team. They will also need to be able to get their hands dirty when needed, step in with more granular execution tasks, and work closely with the community team on maintaining & delivering the overall content calendar. 

This candidate will have exceptional communication and project management skills to bring together all of the marketing stakeholders such as brand strategists, creative producers, community managers, media buyers, marketing analysts, and game developers.

Let us know if you think you are who we are looking for!

Responsibilities

• Build a clear marketing vision and strategy for one of our games, designed around the game lifecycle, product roadmap, and live operations.

• Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders and teams, such as Performance Marketing, Brand Marketing, Creative Production, Community, Esports, Regional/Local activation, and etc.

• Key part of the game leadership team, supporting Head of Game and owning drive for audience expansion and new user inflow at a strategic level 

• Drive and facilitate cross functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.

• Design global marketing Goals and KPIs for all campaigns in close alignment with other marketing stakeholders from Product Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.

• Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.

• Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns for constant performance improvement.

• Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, platform featuring and store optimization (ASO).

• Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.

• Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.

Requirements

• 10+ years of B2C marketing experience preferably in the entertainment, consumer packaged goods, or e-commerce industries.

• Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross functional environment via hands on goal setting, digital strategy development and integrated campaign planning.

• Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.

• Excellent strategic and leadership skills, but willing to get your hands dirty!

• Exceptional interpersonal communication skills with the ability to influence and passion to collaborate and empower stakeholders across multiple marketing disciplines.

• Growth mindset with passion for creative problem solving, innovation, and risk taking.

• Highly analytical, flexible, action and results oriented, while constantly seeking out the best balance between art and science.

• Passion for games and being obsessed with delivering the best player experience.

• Located in or willing to relocate to Helsinki