Performance Media Analyst

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

iProspect is looking for a Performance Media Analyst who has a desire to learn multiple digital media disciplines. This person will be managing a blend of Search Engine Marketing and Paid Social Media programs for top tier clients in Canada. The Performance Media Analyst, will support the team in all aspects of operation, including ensuring the timely delivery of all client requirements, analyzing campaign performance, and performing optimizations, helping to create and deliver campaign performance reports, and providing regular input of ideas for best practices and process improvement. This opportunity requires someone with dedication, curiosity, motivation, and the desire to learn from the best in market!

Responsibilities:

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations

• Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment

• Provide accountability for pacing and managing account budgets

• Providing regular input of ideas for best practices and adoption of new features or processes

• Helping to create and deliver campaign overview reports in a timely fashion

• Proactively find new ways to build the client’s business and grow the account •Master and maintain knowledge of client’s business, competition, and latest industry news and trends

• Continually learn and enhance skills related to performance media methodologies and platforms

• Assist the team in strategy development of campaigns

• Proactively find new ways to build the client’s business and grow the account

• Continually learn and enhance skills related to performance media methodologies and platforms

Qualifications:

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

• A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.

• Knowledge and hands-on experience with media planning and buying tools

• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.

• Must be able to work with cross functional teams and multiple stakeholders.

• Aptitude for priority management where it concerns managing multiple deliverables/work streams.

• Ability to organize ideas and present back information logically and sequentially.

• Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types

• Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Additional information

The salary range for this position is $50k-$55k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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