Product Marketing Manager

At Outplay, we have a fantastic opportunity within our marketing team for a data-driven, creative & analytical Product Marketing Manager.

In this role, you will support the marketing team on delivering 360 marketing campaigns for our key titles, focusing on organic installs.

You will contribute towards the GTM strategy and marketing campaign plans for new games and new content and updates to existing titles while working closely with our marketing team, analytics team, games teams, and senior stakeholders.

Additionally, you will support marketing efforts across the game store pages, notably the iOS Appstore, the Google Play Store, the Amazon Appstore, etc. in order to ensure our games are easy to find and that pages are maintained to engage and convert new players.

This is a perfect opportunity for an ambitious Marketing Manager to expand their knowledge and responsibilities across all marketing channels and drive real impact for new and existing titles with exciting marketing strategies.

Specific Responsibilities:

• 360 marketing planning: Planning, strategy, and coordination of 360 marketing campaigns (PR, social, influencers, events, ATL media, digital) for both large-scale campaigns and to promote specific in-game content such as new features, events, and sales.
• Organic growth strategies: Work closely with the Head of Growth on identifying, planning, executing, and measuring opportunities to stimulate our organic growth in an ROI-positive manner.
• Product expertise: Become fully immersed in the product and the product’s audience to develop and maintain a deep understanding of the product features, player motivations, economy, etc.
• Benchmarking: Develop a strong understanding of the mobile marketplace and the various competitors in the space, analysing the strengths and weaknesses of competitor products, as well as identifying potential opportunities to share with the game teams.
• Branding: Assure alignment with the brand pillars across in-game content and marketing communication copy, tone, and assets for consistency through the player funnel.
• Store pages: Support maintenance and updates of all game store pages across copy, screenshots, videos, and icons, to continue to appeal to new players and drive organic impressions and conversion.
• Reporting and analysis: Develop a strong understanding of team/company/campaign goals and assist in reporting all organic marketing activity, developing top line summaries and key learnings and sharing with key senior stakeholders.

Desired Skills:

• Data-Driven Marketing Experience: Experience of cross channel/360 marketing, preferably within mobile gaming, and knowledge of how to read data points and report back with summaries and key learnings relating to team/company goals.
• An interest in Games/Mobile Games: An understanding of videogames and the mobile games industry, as well as different audience types, platforms, and gameplay experiences
• Customer Lifecycle: Knowledge and understanding of the entire customer lifecycle from discoverability/awareness, click, install/conversion, onboarding, engagement, fidelity, monetization, loyalty, and evangelism.
• Marketing KPIs: Understanding of business and marketing KPIs, and how they impact each other, and comfortable working with analytics teams to produce detailed data-driven reports and insights.
• Open-Minded and Innovative: Be comfortable collecting information and feedback from across the business, identify innovative ideas, and convert thoughts into actions in a structured manner.
• Communication Expertise: Strong communication skills to be able to interact efficiently with stakeholders, marketing teammates, and developers

About us

At Outplay, we are passionate about creating exceptional gaming experiences that captivate players around the world. Our dedicated team of talented professionals is committed to pushing the boundaries of innovation, design, and storytelling within the gaming industry.

With a commitment to creating the best games, our studio has proudly developed a range of critically acclaimed and award-winning titles. The newest additions to our portfolio, Gordon Ramsay Chef Blast, and Subway Surfers Blast, embody the exceptional visual quality, production values, and casual yet captivating gameplay that Outplay has become renowned for.

We understand the importance of maintaining a healthy work-life balance, and at Outplay, we foster a supportive environment where our employees can thrive both personally and professionally. We value diversity and inclusion and actively promote an inclusive workplace that celebrates different perspectives and experiences.

Join our vibrant and dynamic team and become an integral part of shaping the future of mobile gaming.

We also offer the following benefits:

· Private medical and dental care

· 33 days of holiday

· Employee assistance package

· Bonus Scheme

· EMI Share Option Scheme.

· Comprehensive Well-Being Package

We have a flexible hybrid work model at Outplay, prioritising flexibility, inclusion, health and enjoyment. With our work model, our roles can be fulfilled with the flexibility to choose to relocate to work fully onsite in Dundee or in a hybrid mode, either locally or from anywhere in the UK or European work locations.

At Outplay, our mission is to create limitless fun for everyone who plays our games, and we value every individual who helps make that goal a reality. We are committed to remaining an equal opportunities employer and providing a friendly, safe, and welcoming environment for everyone who works here irrespective of age, race, ethnicity, religion, disability, gender, gender identity and expression, physical appearance, body size, and sexual orientation. All our employees are treated with dignity and respect because being part of Outplay is more than just work – it’s a family.