Product Marketing Manager
Job Summary
Job Description
As a Product Marketing Manager at Plaid, your primary focus is driving the success of your product area by ensuring the right customer is reached at the right time with the right product. You will collaborate closely with product managers throughout the entire product lifecycle, from initial discovery and market fit to launch, growth, and adoption. Your responsibilities include shaping go-to-market strategies, influencing product development, building industry and customer awareness, and ensuring all your initiatives contribute to the overall success of the product. Plaid empowers financial transformation by building tools for developers, enabling millions to connect their financial accounts to desired apps and services.
Must have:
- Drive product area success
- Shape go-to-market strategies
- Influence product development
- Build industry and customer awareness
Job Details
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
As a Product Marketing Manager at Plaid, your primary focus is driving the success of your product area. More specifically, are we talking to the right customer at the right time about the right product? You’ll work closely with product managers from early discovery and product-market fit through launch, growth, and adoption. Your role is to shape go-to-market strategies, influence product development, drive industry and customer awareness and ensure every initiative you drive contributes to product success.
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