Senior Advertising Monetisation Manager

Job Description

The Ads Monetization Manager will be responsible for optimizing and managing advertising revenue strategies across various gaming platforms. This includes developing and executing monetization plans, analysing performance data, and collaborating with cross-functional teams to maximize revenue potential. The role will require innovative thinking to drive ad revenue growth, leveraging industry knowledge and analytical skills.

What will you be doing at Miniclip?

• Manage and implement ad monetization strategies across all ad networks and demand partners;
• Develop and implement comprehensive Ad Operations processes that lead to Ad ARPDAU and eCPM improvements in your games;
• Proactively collaborate with Product, Game Design and the User Acquisition teams to align monetization efforts with the broader studio goals in mind;
• Deeply analyze advertising monetization performance against key metrics to identify areas for improvement;
• Run A/B tests to optimize advertising monetization – make sure your games have a state-of-the-art monetization setup;
• Make suggestions to positively influence the product, create new ad placements, new user segmentation strategies, and optimize ad integrations to impact the LTV of users;
• Own the day-to-day relationship and communication with account managers of ad networks in order to drive performance for your games;
• Ensure your studios’ Ad Tech and Data needs are met. Closely collaborate with Ad Tech and Data teams: Ad SDK integrations, Data collection, APIs, dashboard building and any automation needs;

What are we looking for?

• 5 years of proven experience in ad monetization and revenue management within the gaming industry.
• Proactive and efficient in finding solutions to pressing problems;
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and collaboration skills, capable of working with diverse teams.
• Knowledge of the mobile gaming competitive landscape and the latest ad technologies, best practices and platforms.

About Miniclip

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 65 million daily active users across mobile, PC, console, social, and online platforms. Operating in 12 countries, Miniclip develops and launches games in multiple categories across its 20 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, Miniclip’s studios and companies have generated more than 10 billion downloads, including the following games: 8 Ball PoolTM, Subway SurfersTM, Golf BattleTM, Football StrikeTM, Carrom PoolTM, OSM - Online Soccer ManagerTM, Football Rivals TM, Pure Sniper TM, Puzzle Page TM, Head Ball 2TM, Motorsport ManagerTM, Darts of FuryTM, Ultimate GolfTM, Mini Football TM, Triple Match 3D TM, Agar.ioTM, and PowerWash Simulator TM.

For more information, visit https://miniclip.com/