Senior Analyst, Brand Marketing

1 Month ago • 3 Years + • Marketing • $95,200 PA - $119,000 PA

Job Summary

Job Description

As a Senior Analyst in Brand Marketing at DraftKings, you'll play a key role in shaping the company's marketing strategy across various channels. Responsibilities include optimizing brand spend and creative performance, building analytical frameworks to measure brand health, synthesizing survey insights and customer engagement metrics into strategic recommendations, developing self-service reporting dashboards, and presenting insights to senior leadership. You will collaborate with marketing, analytics, operations, and research teams to ensure strategic, customer-focused optimizations. The role requires a data-driven approach using analytics tools and customer insights to drive results.
Must have:
  • Optimize brand spend and creative performance
  • Build analytical frameworks to measure brand health
  • Synthesize survey insights into strategic recommendations
  • Develop and manage self-service reporting dashboards
  • Present insights to senior leadership
Good to have:
  • Experience with R, Python, or statistical programming languages
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Senior Analyst in Brand Marketing, you will play a key role in shaping DraftKings' marketing strategy across critical channels. You’ll analyze brand health, optimize marketing spend, refine messaging, and enhance creative performance to drive results. Using analytics tools and customer insights, you’ll bring a data-driven approach to marketing decisions. Collaborating across marketing, analytics, operations, and research teams, you’ll ensure strategic, customer-focused optimizations.

What you’ll do as a Senior Analyst, Brand Marketing

  • Optimize brand spend and creative performance across channels in collaboration with marketing stakeholders

  • Build analytical frameworks to measure brand health and inform brand positioning strategy

  • Synthesize survey insights and customer engagement metrics into strategic recommendations for brand spend and messaging strategy

  • Develop and manage self-service reporting dashboards for marketing insights

  • Present insights to senior leadership and collaborate across teams to shape strategy


What you’ll bring

  • Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline

  • 3+ years in business analytics or data science, with expertise in marketing analytics, brand analytics, or consumer research

  • Proficiency in SQL/Snowflake and Excel for large-scale data analysis

  • Experience with A/B testing, experimental design, and analytical testing methods

  • Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports

  • Experience with R, Python, or statistical programming languages is a plus

#LI-BG1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 95,200.00 USD - 119,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Similar Jobs

Maliyo Games - Data Analyst

Maliyo Games

Nigeria (On-Site)
5 Months ago
The Walt Disney Company - Lead Data Analyst

The Walt Disney Company

New York, New York, United States (On-Site)
2 Months ago
DraftKings - Senior Analyst, Marketing Analytics

DraftKings

Boston, Massachusetts, United States (On-Site)
1 Month ago
PlayStation Global - Senior Manager, Commercial and Value Optimization

PlayStation Global

United States (Remote)
2 Months ago
Next Level Business Services - Business Intelligence

Next Level Business Services

Philadelphia, Pennsylvania, United States (On-Site)
5 Months ago
Yodo1 - Growth Marketing Lead

Yodo1

(Remote)
9 Months ago
Jam City - Senior User Acquisition Specialist

Jam City

Canada (Remote)
2 Months ago
Assystems - Automaticien Roboticien H/F

Assystems

Carquefou, Pays De La Loire, France (On-Site)
5 Months ago
Logitech - TW Gaming Assistant Marketing Manager

Logitech

Taipei City, Taiwan (Hybrid)
3 Months ago
Juego Studios - Digital Marketing Manager

Juego Studios

Bengaluru, Karnataka, India (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

N-iX - Senior .NET Desktop Engineer

N-iX

India (Remote)
1 Month ago
PwC - Associate Data and Analytics Consultant

PwC

Delhi, India (On-Site)
2 Months ago
Poki - Business Intelligence Analyst

Poki

Amsterdam, North Holland, Netherlands (Hybrid)
3 Weeks ago
Linden Lab - Director, Strategic Insights

Linden Lab

San Francisco, California, United States (On-Site)
1 Month ago
CloudHire - Power BI Expert

CloudHire

India (Remote)
3 Weeks ago
The Walt Disney Company - Sr Data Analyst

The Walt Disney Company

Santa Monica, California, United States (On-Site)
3 Months ago
ByteDance - Quality Analyst - ADSEO (Safety)

ByteDance

Gurugram, Haryana, India (On-Site)
1 Month ago
PAPAYA - Business Analytics Team Lead

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
The Walt Disney Company - Senior Media Performance Engineer, Quality

The Walt Disney Company

New York, New York, United States (On-Site)
3 Months ago
Casumo - Compliance Data Analyst

Casumo

(Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Boston, Massachusetts, United States

Nintendo - Senior Talent Management Partner

Nintendo

Redmond, Washington, United States (Hybrid)
8 Months ago
WebFX - Jr. Internet Marketing Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
Cadence - Design Engineer Intern

Cadence

San Jose, California, United States (On-Site)
5 Months ago
The Walt Disney Company - Media Performance Engineer II, Distribution

The Walt Disney Company

San Francisco, California, United States (On-Site)
2 Months ago
Onward Search - Procurement Specialist

Onward Search

Irvine, California, United States (Hybrid)
2 Months ago
Nissan - Warehouse Operator

Nissan

Canton, Mississippi, United States (On-Site)
6 Months ago
Netflix - Product Design Manager, Ads Platform

Netflix

Los Gatos, California, United States (Hybrid)
2 Months ago
The Walt Disney Company - Server/Bartender

The Walt Disney Company

Florida, United States (On-Site)
1 Month ago
Thatgamecompany - Machine Learning Engineer

Thatgamecompany

United States (Remote)
4 Weeks ago
The Walt Disney Company - KFSN News Producer

The Walt Disney Company

California, United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Netflix - Product Marketing Manager, Programmatic - Ads Marketing

Netflix

California, United States (On-Site)
5 Months ago
SuperPlay - User Acquisition Manager

SuperPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
ZiMAD - ASO Manager

ZiMAD

(Remote)
1 Month ago
Nintendo - Experiential Marketing Specialist (Event Planning/Strategy)

Nintendo

Redmond, Washington, United States (Hybrid)
6 Months ago
Assystems - Consultant Conduite du Changement H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago
Game District - Performance Marketing Executive

Game District

Punjab, Pakistan (On-Site)
1 Month ago
Nintendo - Merchandising Specialist - Nintendo Stores

Nintendo

Redmond, Washington, United States (Hybrid)
6 Months ago
Netflix - Photo & AV Studio Manager, UK/IE

Netflix

London, England, United Kingdom (On-Site)
1 Month ago
Playrix - UA Marketing Producer

Playrix

Serbia (Remote)
5 Months ago
PAPAYA - UA Creative Strategist

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Plovdiv, Plovdiv Province, Bulgaria (On-Site)

Sofia, Sofia City Province, Bulgaria (On-Site)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

Plovdiv, Plovdiv Province, Bulgaria (On-Site)

Boston, Massachusetts, United States (On-Site)

View All Jobs

Get notified when new jobs are added by DraftKings

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug