User Acquisition Manager

2 Months ago • 2 Years + • Marketing

Job Summary

Job Description

SuperPlay seeks a User Acquisition Manager to oversee all UA and retargeting activities, managing campaigns across various partners (DSPs, SDK Networks, etc.). Responsibilities include monitoring and optimizing campaigns to meet KPIs, developing new marketing strategies, building partnerships, providing weekly performance updates, collaborating with internal teams, testing innovative ideas, and conducting market research. The role requires close cooperation with product, monetization, and BI teams to align marketing plans with game updates and promotions. Staying updated on industry trends is also crucial.
Must have:
  • Manage high-budget performance marketing
  • Strong analytical and problem-solving skills
  • BA/BSc in quantitative field
  • Excellent communication and collaboration
  • Advanced Excel skills
  • Fluent English

Job Details

Description

Who are we?

Come join one of the fastest-growing mobile companies in the Gaming Industry!

SuperPlay is committed to developing the finest mobile games in the world while having fun doing so. The company was founded in 2019 by experienced professionals from Playtika and Rovio with the goal of producing casual games that are delightful and unforgettable and that players can enjoy for years.

Our flagship game, Dice Dreams, is a global sensation and a top-grossing hit, and our second game, Domino Dreams, is set to follow in its footsteps.

Headquarters are in Tel Aviv, and our staff has expanded to include numerous skilled, devoted, and ambitious individuals.

Our plans for the future are even more fascinating, so if you'd like to be a part of our journey, please look at the job description below.

What will you do in SuperPlay?

  • Hands-on management of user acquisition and retargeting activities with various partners (DSPs, SDK Networks, Incentivized, OEM, etc).
  • Monitor, analyze, and optimize campaigns to reach, maintain, and exceed Superplay’s KPI’s.
  • Plan, develop, and execute new marketing strategies & tests to enhance our UA and RT efforts.
  • Build and maintain strategic and fruitful partnerships with key acquisition partners.
  • Weekly updates on performance, trends, and initiatives done with the different media partners.
  • Collaborate with other team members and marketing channels, and share knowledge of the latest learnings to improve our marketing and other department's capabilities.
  • Cooperate with our creative marketing team and constantly test new & innovative ideas.
  • Cooperate with product Monetization, Game economy and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
  • Conduct market research to identify trends & new opportunities.
  • Keep up to date with the latest industry trends & updates, ensuring their implementation.

Who are you?

  • +2 year of experience managing high-budget and large-scale performance marketing activities with ad networks & DSPs (gaming experience is a big advantage).
  • High level of analytical and problem-solving skills with close attention to details.
  • BA/B.Sc. - preferably in Economics / Statistics / Business Management / Engineering or other quantitative fields.
  • Attention to details & the ability to prioritize and work against deadlines and performance goals.
  • Ability to communicate clearly, collaborate and work effectively with partners and within a team.
  • Advanced knowledge in Microsoft Office Products, Excel in particular.
  • Fluent English – both written and verbal (must).

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About The Company

One of the fastest growing game startups in the world.

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Bucharest, Bucharest, Romania (On-Site)

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