Business Development Manager, Partner Network
Job Summary
Job Description
The Business Development Manager, Partner Network at Xsolla will drive the onboarding and engagement of influencers and their agencies onto XPN campaigns. This hybrid role requires strong influencer marketing experience within gaming, working with game developers and publishers to build relationships, negotiate deals, and ensure successful influencer activations. Responsibilities include identifying and onboarding influencers, collaborating with developers to match them with suitable influencers, negotiating partnerships, providing guidance for campaign success, monitoring performance, and staying updated on industry trends. The ideal candidate will have 5+ years of experience in influencer marketing or business development within gaming, a strong understanding of influencer ecosystems, and excellent communication and negotiation skills.
Must have:
- 5+ years in gaming influencer marketing/BD
- Strong understanding of influencer ecosystems
- Experience with game developers & publishers
- Excellent negotiation & communication skills
- Data-driven mindset & performance analysis
7 skills required
Job Details
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
About the Role
We are seeking a dynamic and results-driven Business Development Manager, Influencer Partnerships to join our team. In this hybrid role, you will drive the onboarding and engagement of influencers and their agencies onto XPN campaigns. The ideal candidate has a strong background in influencer marketing within the gaming industry and a proven track record of working with game developers and publishers. This role requires a strategic thinker who can build relationships, negotiate deals, and ensure successful influencer activations.
Core Responsibilities
- Identify, engage, and onboard influencers and their agencies to participate in XPN campaigns.
- Develop and maintain strong relationships with mid-tier and AAA developers/publishers to drive long-term partnerships.
- Collaborate with game developers and publishers to understand their campaign objectives and match them with suitable influencers.
- Negotiate partnership terms, deliverables, and incentives with influencers and agencies.
- Provide guidance and best practices to influencers and developers for maximizing campaign success.
- Monitor campaign performance, analyze key metrics, and provide insights for optimization.
- Stay up-to-date with influencer marketing trends, emerging platforms, and gaming industry developments.
- Work cross-functionally with internal teams, including marketing, sales, product, design, and legal, to enhance influencer onboarding processes.
- Attend industry conferences and networking events as needed to build relationships and stay informed on market trends.
Candidate Profile
- 5+ years of experience in influencer marketing, business development, or partnerships within the gaming industry.
- Strong understanding of influencer ecosystems, including YouTube, Twitch, TikTok, and other content platforms.
- Proven experience working with game developers, publishers, and influencer marketing campaigns.
- Ability to establish and maintain relationships with influencers and agencies.
- Excellent negotiation, communication, and presentation skills.
- Data-driven mindset with experience analyzing influencer performance metrics.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
- Passion for gaming and deep knowledge of gaming communities.
If you're passionate about gaming, influencer marketing, and building meaningful partnerships, we’d love to hear from you. Apply now and help us expand the reach of Xsolla Partner Network!
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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