Senior Manager, Paid Media

Job Title: Senior Manager, Paid Media

Work Location: New York, NY (Hybrid)

Start Date: ASAP

Whalar is the leading, most awarded, independent Creator and Social agency.  We transform brands into cultural drivers by unlocking the full creative power of Creators. 

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global.

About the role:

We are seeking a dynamic Senior Manager of Paid Media to support our paid social strategies, driving innovation and excellence across multiple platforms. The ideal candidate will have a background in media planning, campaign optimization and working with creators. This role requires a forward - thinking leader who is adept at working across multiple teams and clients and thinking strategically.

Here’s what you’ll do day-to-day:

• Serve as the key strategic partner for agency clients and new business pitches, managing client relationships and proactively advising on media investment strategies based on campaign goals and industry trends
• Develop and clearly communicate paid social media strategies and campaigns, both in written proposals and verbally, to internal teams and external clients
• Cross-functional collaboration with internal and external stakeholders
• Develop achievable performance benchmarks and key KPIs for strategic campaigns
• Execute paid amplification and targeting strategies across a variety of platforms, ensuring the use of the most effective ad products, targeting methods, and pricing models
• Leverage A/B testing and multi-touch attribution models to optimize paid social campaigns and adjust budgets in real-time to maximize ROI
• Maintain exceptional attention to detail and organizational skills while managing multiple campaigns across various categories and creative objectives, ensuring seamless execution and performance tracking
• Utilize strong analytical skills to interpret large data sets, extracting meaningful insights to inform strategic decisions and optimize campaign outcomes. Craft and present wrap reports to clients
• Provide leadership and recommendations to improve internal paid media expertise, regularly presenting insights, identifying trends and incorporating these into strategic planning

Here’s what we’re looking for:

• 4-6 years in paid social media roles, with a proven track record in leading and executing
  successful campaigns within agencies, brands, or platforms.
• Experience developing and implementing comprehensive influencer marketing strategies
  across platforms that align with business goals and target audiences
• Deep familiarity and experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, Snapchat Ads Manager, etc.
• Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques
• Proficiency with benchmarking across platforms and verticals
• Demonstrated experience in strategic media planning and alignment with broader business objectives
• Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders
• Demonstrating flexibility and strong problem-solving skills in a results-driven environment
• Thorough understanding of branded content ad policies and compliance requirements

This hybrid role, based in New York, NY, offers flexibility and collaboration. You can choose to work from our vibrant office any three days a week. Enjoy a collaborative environment with top-tier amenities, including beverages, snacks, and weekly happy hours, fostering productivity and camaraderie. This position combines the best of both worlds, offering the freedom to balance in-office interactions with remote work flexibility.

The salary range for this role is $80,000 - $100,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and, ultimately budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

The perks:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Retirement planning with employer match
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner Home office allowance 
• Fertility benefits
• Up to 16 weeks of paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Extra Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.