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Social Media Executive - South Africa

South Africa (Remote)

Social Media Executive - South Africa

3 Months ago • All levels • Social Media

About the job

2 skills required for this role

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communication

brand-guidelines

Job Description

Social media expert with experience in sports/betting, strong community building skills, excellent communication, and analytical skills.

Must have:

Social media management
Sports/Betting experience
Content creation & curation
Community building skills

Good to have:

Influencer marketing
Social media advertising
Online gaming knowledge
Data analysis skills

Perks:

Remote work opportunity
Football enthusiast environment

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Social Media Executive

South Africa - Remote

SportyBet is seeking a passionate and skilled Social Media Executive to join our growing media team. This role is perfect for someone who is enthusiastic about football, knowledgeable in sports betting, and experienced in managing and expanding social media communities across different platforms.

As our Social Media Executive, you will be responsible for executing and refining our social media strategy to boost our brand's visibility, engage our audience, and enhance customer acquisition and retention. You will focus heavily on building and nurturing our communities on Telegram, WhatsApp, Instagram, Twitter, and Facebook, alongside exploring other potential digital platforms.

Responsibilities

Develop and execute robust social media strategies tailored to each platform, ensuring alignment with our overall media and marketing goals and SportyBet's brand guidelines

Take charge of our social media channels, creating dynamic and engaging communities centered around football and betting

Create and curate high-quality, engaging content across all channels, with a strong focus on football-related topics to attract and retain our target audience

Manage social media advertising campaigns, optimising for performance and ROI

Monitor trends in social media tools, applications, channels, design, and strategy within the sports betting and football industry

Build relationships with influencers, sports personalities, and local football communities to boost brand visibility and engagement

Requirements

Fluent in English, with excellent communication skills

Proven track record in managing social media for brands in the sports or betting industry

Creative and innovative in developing social media campaigns that appeal to football fans

Exceptional organisational skills, capable of multitasking in a fast-paced environment

Strong analytical skills, able to derive insights from data to inform strategies

Self-driven, proactive, and comfortable working independently

Knowledge of the sports betting and online gaming industry is a significant plus

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About The Company

Sporty Group

77 Active Jobs

Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.

The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.

We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.