Sr. Manager, Website Strategy
Job Summary
Job Description
The Sr. Manager, Website Strategy at Nielsen will lead the global website strategy and digital user experiences for Nielsen.com. This role involves developing and implementing a comprehensive website vision, championing an audience-first approach, collaborating with stakeholders across marketing, technology, and content teams, driving website innovation and optimization through data-driven insights, and managing website performance. Responsibilities include overseeing content, user experience, localization, eCommerce, and ensuring content quality and SEO. The ideal candidate will have 5+ years of experience in B2B marketing, web strategy, eCommerce, and possess strong analytical and communication skills.
Must have:
- 5+ years B2B marketing experience
- Web strategy, eCommerce expertise
- Data-driven decision making
- Excellent communication skills
- Content management system knowledge
- Develop and implement website strategy
4 skills required
Job Details
The Marketing Technology & Data Team is a Center of Excellence who is responsible for the design, development and execution of the digital, platform and data strategy. This includes the management of the Nielsen corporate website which is used to empower Nielsen audiences with value through content, insights and solutions.
In this role you will drive Nielsen’s audience first global website strategy and digital user experiences. You will partner with a team of subject matter experts responsible for user experience design and optimization, content creation, localization and governance, SEO, and the measurement and optimization of site performance with the goal of driving business outcomes. In partnership with website product, integrated marketing, production and development team members, you will work across Marketing to bring digital strategy to life on Nielsen.com to create high performing digital experiences.
Responsabilities:
- Developing and implementing a comprehensive website vision and strategy: This includes overseeing content, user experience, localization, and eCommerce for Nielsen.com globally.
- Championing an audience-first approach: Prioritizing user needs and tailoring digital experiences accordingly.
- Collaborating with stakeholders: Working closely with marketing, technology, and content teams to align website strategy with business goals.
- Driving website innovation and optimization: Continuously improving the website through data-driven insights, personalization strategies, and new technologies.
- Managing website performance: Monitoring key metrics and ensuring the website contributes to business outcomes.
- Ensuring content quality and SEO: Partnering with content and SEO teams to optimize website content and architecture.
Requirements:
- Solid experience: 5+ years in B2B marketing, in web strategy, eCommerce, content management systems and analytics tools.
- Data-driven approach: Ability to use data to inform decisions about content and user experience.
- Technical proficiency: Familiarity with content personalization tools and information architecture principles.
- Excellent communication and collaboration skills: Able to work independently and as part of a team, build relationships, and influence stakeholders. Must have an advanced level of English proficiency (written and spoken).
- Proactive and results-oriented attitude: A "scrappy" professional who is comfortable in a fast-paced environment and eager to learn and grow.
#LI-YL1
Similar Jobs
Zeal Holdings
Mumbai, Maharashtra, India (On-Site)
• 3 Months ago
BrightEdge
Cleveland, Ohio, United States (On-Site)
• 4 Months ago
WebFX
Harrisburg, Pennsylvania, United States (On-Site)
• 4 Months ago
Netflix
Los Gatos, California, United States (On-Site)
• 3 Months ago
Warner Bros Games
St Leonards, New South Wales, Australia (Hybrid)
• 1 Month ago
Game Rant
Los Angeles, California, United States (Remote)
• 6 Months ago
Get notifed when new similar jobs are uploaded
Similar Skill Jobs
WebFX
Antigua Guatemala, Sacatepéquez Department, Guatemala (On-Site)
• 2 Months ago
OKX
Nicosia, Nicosia, Cyprus (On-Site)
• 3 Months ago
Get notifed when new similar jobs are uploaded
Jobs in Mexico City, Mexico City, Mexico
Hitachi
Mexico City, Mexico City, Mexico (Remote)
• 4 Months ago
Keywords Studios (Player Support)
Mexico City, Mexico City, Mexico (On-Site)
• 1 Month ago
Get notifed when new similar jobs are uploaded
Editorial Jobs
Genmice Media
Thane, Maharashtra, India (On-Site)
• 4 Months ago
Keywords Studios (Player Support)
County Dublin, Ireland (Hybrid)
• 1 Month ago
Get notifed when new similar jobs are uploaded
