Strategy Director
Job Summary
Job Description
- 10+ years of experience in social-forward marketing at a creative agency.
- Experience leading strategy on social campaign rollouts.
- Passion for gaming, with RPG shooter game experience being a plus.
- Comfortable writing and presenting briefs to clients.
- Must be based in the West Coast Region of the U.S.
- Deep understanding of digital strategy, brand analytics, social media, and research.
- Familiarity with FPS gaming.
- Ability to lead strategic requests of varying sizes and timelines.
- Unlimited Paid Time Off
- 401k with company match
- Remote work options
- Comprehensive benefits program
- Editor training program
- Opportunities for skill development and leadership growth
- Mentorship programs
2 skills required
Job Details
Mutiny is Trailer Park Group’s integrated creative agency focused solely on the Gaming space. Deep audience insights anchor it, integrated creative thinking, and proprietary data and strategy—all backed by Trailer Park Group’s premium content production resources on a global scale.
GENERAL JOB SUMMARY
Our Strategy Director dives into clients’ businesses, understanding their marketing challenges and proposing solutions. This role leads other strategists and data analysts as we continue to tell the story behind creative goals in game-centric, social-forward, integrated campaigns. They are fluent in the modern marketing landscape and culture of the internet and on the pulse of the gaming audience.
IMPORTANT CALL-OUTS
- Experience working for a social-forward marketing agency is a must. We are not seeking someone with programmatic or paid media experience, but experience working as a strategy leader on creative integrated and social-forward campaigns
- Passion for gaming is mandatory, RPG shooter games are a huge plus
- Experience with leading strategy on social campaign rollouts and social content plans is required
- Must be comfortable with writing and presenting briefs to clients on creative and content campaigns/ pitches
- Candidates must be based in the West Coast Region
- Lead insights and strategy with innovative, fresh execution of strategic gaming-centric, social-forward & integrated initiatives
- Maintain strong knowledge and curiosity about changing trends in social media and integrated marketing within the video game space
- Play a significant role in the agency’s new business efforts, leading new business pitches/presentations where needed
- Provide strategic recommendations to existing or prospective gaming clients to include new customers/audiences, innovative programs, and market research
- Develop communications strategies and write or collaborate on the writing of strategic briefs.
- Help identify opportunities to secure incremental work from accounts to maximize revenue.
- Lead and co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
- Help lead strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
- Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
- Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
- Mentor strategy team members, caring for their work product and performance, and inspire them to create beautiful stories about the data they present
- Defend and protect good ideas
WHO YOU ARE
- You have 10+ years of experience in social-forward and integrated marketing at a creative agency
- You're very familiar with FPS gaming and play them, too (or willing to pick them up again!)
- Hands-on experience leading strategy and insights for creative campaigns (not purely paid media campaigns - creative, integrated, social-forward assets)
- Deep understanding of digital strategy, as it applies to brand analytics, social media, research, and emerging technology through a business lens
- Passionate about all facets of gaming culture, streaming, eSports, and marketing
- Ability to field, lead, and execute strategic requests, big and small, with varying timelines
- Proven ability to lead briefings that inspire innovation and breakthrough ideas, mentoring your team along the way
- Sensitized to when to push and when to pull back in client/creative communication
- The ability to lead your team to push beyond the assignment or the “ask”
- Command of ALL the ways brands connect with people today - traditional, digital, event, etc.
- Comfortable in a fast-paced, entrepreneurial environment and ready to provide ideas to continue to shape and shift our ever-growing agency
WORKING AT TRAILER PARK GROUP and MUTINY
Great work is only possible with great people. We seek individuals who share our mission, vision, and values and are inspired to grow during their tenure.
OUR PEOPLE AND CULTURE
We strive to create an inclusive culture that empowers our people to be themselves, contribute their unique perspectives, and make a difference both individually and collectively. It enables us to leverage different ideas and bring creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.
WHAT WE OFFER
Robust benefits program, Unlimited PTO, 401k with company match, Work remotely often, and many other perks. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders, and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have various opportunities to grow throughout their career.
At Trailer Park Group (Trailer Park, Art Machine, Mirada Studios, Mutiny, MXW, White Turtle Studios, and Dark Burn Creative) we want to improve the state of our world. Each of us is responsible for driving equality and inclusion in our communities and workplaces. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual and understand that inclusion is more than just diversity – it’s about fostering a sense of belonging. We celebrate the fact that everyone is unique, which makes us so good at what we do. We take pride in being a company that values diversity and represents our global clients.
We look forward to learning more about you. Apply today!
#LI - Hybrid
COMPENSATION & BENEFITS
Please note that a job offer for this position will be determined based on many factors, including experience, unique skill set, other qualifications, location, job performance (current employees), and various business and budgetary considerations.
In addition to base salary, TPG also offers a comprehensive benefits package to support the physical and emotional wellness of our employees. This includes unaccrued time off, sick time, paid company holidays, medical/dental/vision insurance, life insurance, disability insurance, maternity/paternity benefits, 401(k) for regular full-time employees, and other perks. Certain roles may also be eligible for bonus compensation. TPG employees have access to TPG Academy, a unique industry offering that includes a full suite of learning experiences and development programs designed to support employee growth at every level across the organization. At TPG we are dedicated to supporting employees at every milestone to ensure they thrive in their careers at Trailer Park Group every step of the way.
Annual base pay range for this position is below.
$150,000 - $175,000 USD
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About The Company
Trailer Park Group is the industry leader in entertainment marketing and content production spanning N. America, Europe, and Asia-Pacific. Specializing in Streaming, Film, Gaming, Music and Sports, Trailer Park Group delivers best-in-class creative, strategy, and production capabilities across its specialty studios—Trailer Park, Art Machine, Mirada, MXW, White Turtle Studios, Mutiny, and Dark Burn Creative. For more information, please visit: www.trailerparkgroup.com.
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