Assistant Brand Manager

Start your game...

Entain Australia & New Zealand are fearlessly revolutionising the sports, racing and wagering industry. We are committed to delivering exceptional and unforgettable customer experiences, fuelled by creativity, innovation, and a strong connection between our audience and industry. Our Ladbrokes Brand team leads the creative vision and strategic direction for Entain’s legacy wagering brand, building a strong, consistent, and customer-focused presence that drives engagement, trust, and long-term growth.

We’re on the lookout for an Assistant Brand Manager to help bring our Ladbrokes brand to life in fresh, engaging, and impactful ways. In this hands-on role, you’ll support the planning and delivery of campaigns that connect with customers, build brand equity, and drive real results. From applying our brand voice across channels to managing campaign execution, you’ll be at the centre of our marketing activity.

You’ll thrive in a fast-paced, collaborative environment, working closely with internal teams and agency partners to ensure everything we create is on-brand, compliant, and customer-focused. If you're eager to grow your strategic and creative skills while helping shape one of Australia’s most dynamic brands, we’d love to hear from you.

Where and how you can work...

We have offices expanding across multiple locations in Australia and New Zealand. This is a full time role based in our Brisbane office.

We’re committed to a flexible work environment, offering a hybrid model that combines the benefits of in-office collaboration with the freedom to work from home. This approach supports work-life balance and respects individual preferences, creating a more personalised and productive way of working.

To succeed in this role, you’ll need to thrive in a dynamic environment, with the flexibility to work some evenings and weekends as needed.

Your day-to-day...

• Apply brand voice, tone, and visuals across channels, tailoring content for different audiences and platforms
• Write clear campaign briefs and manage workflows with internal teams, agencies, and partners
• Lead campaign delivery from planning to execution, including timelines, approvals, and performance tracking
• Manage campaign budgets, track vendor costs, and support forecasting and reconciliation
• Collaborate with cross-functional teams to align on goals, ensure compliance, and manage dependencies
• Use customer insights and data to inform targeting, messaging, and creative direction
• Support wagering product campaigns, adapting creative to fit mechanics and customer value
• Contribute to special projects and innovation initiatives, turning insights into brand actions

You're a match if you have…

• 2-3 years of experience in marketing and brand roles, with a strong grasp of core principles and strategy
• Proven ability to apply brand guidelines consistently across diverse channels and audiences
• Skilled in writing campaign briefs and leading end-to-end campaign execution
• Proficient in using analytical tools like Power BI and campaign dashboards to inform decisions
• Exceptional written and verbal communication skills for engaging and influencing stakeholders
• Adept at managing multiple projects simultaneously while maintaining high attention to detail
• Customer-centric mindset, leveraging segmentation and insights to drive creative outcomes
• Collaborative and proactive, with a strong track record of cross-functional teamwork and continuous improvement

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike.

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. We're excited to be working alongside our other key NZ brands including Sport Nation, Trackside, and our brand new wagering brand betcha.

Entain Lifestyle...

• Embrace your need for a work-life balance through our 9-day fortnight. 
• Celebrate the joy of starting a family with 12 weeks of paid parental leave. 
• Indulge in a range of wellness benefits through our wellness calendar, including, heavily subsidised gym memberships and other paid-for services. 
• Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of. 
• Game-ready office with a pool table and sports on TV. Work's never been this fun!
• A wealth of learning and development opportunities, empowering you to broaden your expertise and professional growth. 
• Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
• We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events. 

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.

Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.