Associate UA Manager

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

2K is seeking an experienced Associate UA Manager to join our Asia Mobile team. This role will focus on driving user acquisition and creative campaigns with a strong emphasis on performance marketing and be responsible for acquiring high-quality users through strategic campaign management and data-driven optimizations. The ideal candidate will deep local insights, a proven track record in driving successful UA strategies, and a strong sense of ownership to help grow our mobile games portfolio in Korea.

What You’ll Do

• Campaign Management: Design and implement impactful user acquisition campaigns in Korea and other regions, identifying key target segments and implementing solutions that improve acquisition performance.
• Collaboration: Work closely with 2K Asia Mobile Marketing, Operations, and Product teams to strategize and implement campaigns.
• Agency Management: Coordinate with external agencies to ensure the timely execution of UA campaigns, with clear KPIs and performance metrics.
• Tracking & Reporting: Leverage MMP tracking tools and media dashboards to monitor campaign performance. Provide insightful analysis and generate reports on UA spend, store data, and performance outcomes.
• Optimization: Use data-driven insights to optimize campaigns for better results, including A/B testing, creative adjustments, and budget management.
• Creative Oversight: Review and optimize creatives, targeting, bidding, and budgets on a daily basis, ensuring campaigns are aligned with performance goals.
• Adaptability: Respond to changing user trends and dynamically adjust strategies in a fast-paced, live-ops environment.

What Will Make You A Great Fit

• 3+ years of experience in leading mobile user acquisition for successful mobile titles.
• Strong verbal and written communication skills in both English and Korean.
• Proven experience working with major mobile user acquisition platforms (Facebook/Instagram, Kakao, Naver, UAC, Apple Search, and other ad networks).
• Familiar with multiple ad networks and platforms (Instagram, Meta Ads, Google UAC, Apple Search Ads, Kakao, Naver, etc.)
• Experience executing high-velocity ad campaigns and creative testing (~20-50 new creatives per month) with defined KPIs and exit metrics.
• Strong analytical skills; ability to analyze raw data, draw conclusions, and provide actionable recommendations, even with imperfect data.
• Self-starter with a creative problem-solving mindset.
• Experience contributing to budget strategies across diverse geographies and managing UA campaigns within the broader marketing mix.
• In-depth knowledge of MMP tracking tools and media dashboard setup.
• Proficient in Excel and other office tools.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

If false information is found in the resume and submitted documents or disciplinary actions confirmed in the work history, employment may be cancelled.
According to Article 7 (Disqualification from Employment) of the Take Two Rules of Employment, employment may be cancelled for those who are disqualified.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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