AVP, Ad Sales
Job Summary
Job Description
The AVP, Ad Sales will develop and execute a sales strategy focused on the FMCG category for Paytm's advertising business. This role involves leading a team, building relationships with advertisers and agencies, collaborating with cross-functional teams, and delivering sales presentations. Responsibilities include driving revenue growth, managing KPIs, identifying new revenue opportunities, monitoring market trends, and providing regular performance updates to senior management. The ideal candidate will have 12+ years of experience in advertising sales, specifically within the CPG or FMCG segment, and a proven track record of success. Strong leadership, communication, analytical, and presentation skills are essential.
Must have:
- 12+ years experience in FMCG ad sales
- Proven revenue growth track record
- Strong leadership & people management
- Excellent communication & presentation skills
- Strong analytical skills & data utilization
Good to have:
- MBA preferred
4 skills required
Job Details
About Us: Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
About the role: Incumbent will be responsible for driving Ad sales revenue pertaining to the FMCG category by developing and executing a comprehensive sales strategy that aligns with Paytm's overall business objectives. You will lead a team of Ad sales professionals and work closely with cross-functional teams including product, marketing, and finance to identify new revenue opportunities and grow our advertiser base.
Responsibilities:
Develop and execute a sales strategy that drives revenue growth for Paytm's advertising businessBuild and manage a high-performing sales team that delivers against revenue targets and KPIs
Establish strong relationships with key advertisers and agencies, and leverage those relationships to grow the business
Collaborate with cross-functional teams to identify new revenue opportunities and ensure alignment with company objectives
Develop and deliver sales presentations and proposals to key stakeholders
Monitor market trends and competitive activity to inform sales strategy and tactics
Provide regular sales forecasts and performance updates to senior management.
Eligibility Criteria:
Bachelor's degree in Business, Marketing, or related field; MBA preferred
12+ years of experience in advertising sales specifically into CPG or FMCG segment, with a proven track record of delivering revenue growth
Experience in digital advertising
Strong leadership and people management skills, with a track record of building and managing high-performing teams
Excellent communication and presentation skills, with the ability to engage and influence key stakeholders
Strong analytical skills, with the ability to use data to inform sales strategy and tactics
Ability to thrive in a fast-paced, entrepreneurial environment
Compensation: If you are the right fit, we believe in creating wealth for youWith enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
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