Brand Marketing Associate

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 162 million registered learners as of September 30, 2024.

Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

As a Brand Marketing Associate at Coursera, you will focus on driving off-platform marketing initiatives that enhance our brand visibility and engagement in the education technology sector. This role emphasizes creative problem-solving and execution, where you will develop innovative marketing solutions to address challenges while collaborating with cross-functional teams. You will be responsible for creating compelling content and assets that support our marketing efforts across various channels.

Responsibilities:

• New Marketing Initiatives: Develop and execute creative marketing strategies that drive brand awareness and engagement outside of Coursera’s core platform, including social media campaigns, content for hackathons, and other promotional activities.
• Content Creation: Produce high-quality marketing materials, including graphics, videos, and written content that effectively communicate Coursera’s value proposition to target audiences.
• Performance Marketing Support: Collaborate with performance marketing teams to create assets that optimize campaign efficiency and maximize return on investment.
• Cross-Functional Collaboration: Work closely with Domain managers, Channel managers, and Creative teams to ensure alignment on messaging and execution of off-platform initiatives.
• Experimentation and Testing: Utilize tools for running ads and conducting experiments to evaluate the effectiveness of various marketing strategies, making data-driven adjustments as needed.
• Creative Problem Solving: Identify marketing challenges and develop innovative solutions that enhance the overall effectiveness of brand initiatives.

Basic Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in brand marketing or related roles, preferably within a social or creative agency environment.
• Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Preferred Qualifications:

• Understanding of popular culture references and creative skillset to execute
• Proficiency in multimedia editing tools (e.g., Photoshop, iMovie) for creating engaging content.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication skills with a strong focus on collaboration across teams.

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