Braze Campaign Lead

About Merkle

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

We're located in sunny Barcelona, Spain, just a short walk away from the beach, and we're hiring for a Lead Campaign Consultant to integrate into our growing team!

Overview:
Merkle is looking for a Lead Campaign Consultant with specialist Braze experience to join our team and meet the growing needs of our clients and partners. Merkle provides a full range of services, including Experience & Product Design, Engagement & Loyalty, Platforms & Engineering, Analytics & Insight, as well as Consulting & Business Operations for our enterprise clients.

Within the MarTech & Data practice, we deliver full-stack solutions for major brands looking to accelerate business growth through marketing automation, data utilisation, and connected customer experiences. The role will primarily support clients using Braze as their core activation technology to achieve rapid time-to-value, but you may also support other technologies as business needs arise. Our team is always at the forefront of change, focusing on emerging data, personalisation, and activation tools.

Role Summary:
Elevate your career as a Lead Campaign Consultant in our Platform Enablement team, where your Braze expertise will be pivotal. As a central figure in your domain, you’ll lead the charge in harnessing the transformative power of this platform, driving innovation, and fostering growth in a vibrant and expanding area.

Our Mission: 
To revolutionise our clients’ marketing strategies by maximising their Martech investments, with a special emphasis on leveraging Braze to its fullest potential.

Key Responsibilities:

• Project delivery: Lead and deliver timely and budget-compliant projects.

• Marketing campaigns: Implement innovative marketing campaigns, leveraging the advanced features and best practices of Braze.

• Client guidance: Provide reassurance on platform capabilities and support their adoption.

• Process adoption and rigour: Ensure processes are followed, SLA’s are met and rigour is implemented at all stages including accuracy of briefing, quality checking through to execution.

• Risk management: Identify and escalate project risks, be aware of client dependencies, and support the validation of assumptions.

• Be the expert: Continue to develop deep expertise in Braze, stay on top of platform updates, integrations and relevant eco system.

• Team support: Foster our team’s expertise in Braze, share knowledge and build a network of platform specialists.

Required Skills and Qualifications:

· A solid foundation of 4+ years in marketing technology, with a deep and practical focus on Braze.

· A history of demonstrable success with Braze, including at least 2 years of dedicated, hands-on experience.

Desired Characteristics:

· A passion for technology and innovation in the marketing space.

· A results-driven professional eager to lead in a fast-growing sector.

· Strong communicator at all levels, with the ability to explain complex topics in an easy-to-understand manner.

A few of the benefits

Whether it's the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

• Attractive and great compensation package

• Flexible work schedule #LI-Hybrid

• Spanish/English lessons

• Free life and health insurance

• Career development through Dentsu University and LinkedIn Learning

• Day off on your birthday

• Annual wellness days

• Merkle Care Employee Assistance Program

• Merkle Benefits Club

• Reduced fee in Andjoy

• 2 volunteering days per annum

• Flexible salary remuneration scheme

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners, and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.